Monday August 19, 2002
Iconic Companies Ink Deal, Take Gretsch To Global Level
SAVANNAH, GA – Fred W. Gretsch Enterprises, Ltd. (Gretsch) and Fender Musical Instruments Corporation (FMIC), proudly announce today that the two companies have entered into an agreement wherein Gretsch has granted FMIC the exclusive rights to develop, produce, market and distribute Gretsch guitars worldwide.
As part of the deal, which is effective as of January 1, 2003, FMIC will be responsible for all aspects of the Gretsch stringed instrument product lines and brand names, including Gretsch® guitars and basses, Synchromatic® guitars, Electromatic® guitars and Gretsch’s line of parts and accessories. Development of future new products, including Gretsch branded amplifiers, is also a part of the deal. (more…)