Colin Schofield has been named to the position of Business Development Manager for The Gretsch Company. In this newly created role, Schofield will be assisting company president Fred Gretsch in the development and execution of strategies to further build and strengthen the Gretsch brand worldwide. To this end Schofield will be working out of Gretsch company headquarters in Savannah, Georgia.
Schofield has extensive experience in the music products industry, in US and international markets alike. He spent nearly twenty years with the Avedis Zildjian Company, eventually serving as vice president of marketing worldwide. Responsible for global brand management and for the development of worldwide marketing strategies, Schofield was the driving force behind numerous innovative marketing programs as well as new product introductions including the A Custom and K Constantinople cymbal ranges. More recently he held sales and marketing management positions with Premier Percussion and Aquarian Drumheads.
Says Fred Gretsch, “We’re excited to have Colin joining our team. We look forward to the significant contributions he will make to the continued growth and success of the Gretsch brand.”