The guitarist for one of the hottest vocal quintet acts on the planet loves music, comic books, Orlando, Playstation – and his Brian Setzer Gretsch guitars. In exchange for using a friend’s studio facility (Backstreet Boys, producer Veit Renn) at no cost for Ruiz’s “Principal” band project, Ruben agreed to play a guitar track on a demo song for a new group called “‘Nsync.” When the group exploded up the pop charts, Ruben was asked to join the vocal group’s band to play guitar and keyboard. The last three years has seen the quintet rise to become one of the biggest tickets in the world. In fact the group won numerous 2000 Billboard Awards including Album of the Year (“No Strings Attached”), Top 40 Artist of the Year, and a special award for the biggest one-week sales ever (over 2.4 million units). Onstage’ Ruben has to compete with lasers, videos, banks of lights, and thousands of screaming fans, but his dazzling purple Gretsch Brian Setzer Hot Rod and highly flamed orange Gretsch Setzer 6120 guitars more than hold their own.
Ruben Ruiz: ‘Nsync’s Guitarist Tours the World with Thousands of Screaming Fans … and Gretsch Guitars!April 14th, 2001
Did you happen to catch Saturday Night Live this past weekend? If you did, you got to witness Aerosmith with Joe Perry playing his big, classic Gretsch Hollowbody, the same one he uses in the new video “Jaded.”
What a band! What a guitar!
How about that killer appearance at the Super Bowl XXXV half-time show? If you missed that, …well, too bad! Aerosmith rocked out with NSYNC, Britney Spears and Mary J Blige, what a show! Joe was totally awesome brandishing that beautiful White Falcon that shined so bright on stage!
Don’t forget to watch VH-1 this Wed, March 21st at 9pm to see Aerosmith be inducted into the Rock-n-Roll Hall of Fame! They will be performing during the ceremony and if we’re lucky, we might get to see Joe play the square Bo Diddley Gretsch he just got from us.
Also, check their website for cool wallpaper for your desktop (with Joe & his Gretsch)!!
It’s so awesome to see Gretsch in the hands of such a great guitarist and musician!
The Bangles are back in the studio recording a new album after a mini tour, a VH1 “Behind the Music” and a VH1 live concert appearance. Long time Gretsch Drum endorser, Debbi Peterson has been joined in the Gretsch family by her sister Vicki, who is now playing a Gretsch Country Classic Junior (pictured) and a Tennessee Rose on tour and in the studio.
Formerly known as the Colours, the Bangs and finally the Bangles, this all-female Los Angeles quartet mastered the art of melodic west coast guitar-based pop and, like the Go-Go’s immediately before them, led the way for all-female groups in the latter half of the 80s. Read the rest of this entry »
Story & Photos by UEC
Nashville Namm July 21 Thru 23
NAMM It was another strong showing for Gretsch at The Summer NAMM Show in Nashville. The booth was teaming with activity throughout the 3 day event. Those in attendance got a first hand look at all the fine guitar and drum gear that has made Gretsch famous. The return of 2 “Classic” finishes, White Marine Pearl and Caribbean Blue, caught the eye of those in the percussion department.
The guitar section was busy with many visitors eyeing up the Brian Setzer Hot Rod Guitars, in 4 dazzling colors. The NEW Gretsch Historic Series Guitars, Stephen Stills and Elliot Easton signature models were also on display. Some of the artists to stop by the booth during the show included Jack Gavin, Pat McDonald, Jimmie Fadden, Gregg Stocki, Duane Eddy, and Kim Richey.
Story by UEC
SPRINGFIELD, NJ – Saturday, June 24th at 1:00 pm, Duane Eddy met with fans and guitar enthusiasts alike at the Springfield, New Jersey Guitar Center! The event was co-sponsored by Guitar Center and Gretsch Guitars. Along with the opportunity to meet Duane, fans also witnessed a unique Gretsch Guitar Show with over 50 different models including one-of-a-kind guitars, prototypes, vintage classics and more!
Guitar Center store manager and gracious host, Jim Peters, was waiting to assist Duane when he arrived. The parking lot had already filled with anxious fans lining up to meet him. Even a local Cable Station that got word of his scheduled appearance received a unique opportunity to interview Duane. Read the rest of this entry »
“DAYDREAM BELIEVERS: THE MONKEES STORY,” Features Gretsch Guitars For Authentic Story Reproduction
Story by UEC
Monkees The Gretsch Company provided musical instruments to be used in the new movie “Daydream Believers: The Monkees Story,” to air on VH-1 Wednesday, June 28, at 9:00 PM, ET/PT. The original Monkees Series aired on television in the mid sixties and featured custom Gretsch Guitars and Drums. For authentic appearance in the new movie, the producers requested Gretsch to provide instruments similar to those originally used.
The Story – Four young actors beat out hundreds of others to be cast as “The Monkees” for a new TV show based on a fictional rock band. The show becomes a smash hit, and The Monkees ride the crest of their manufactured hit singles to become international sensations – until they start believing that they’re the real thing. Read the rest of this entry »
Jazz Greats Fourplay hit the Road with Harvey Mason and Gretsch Drums!
Story by UEC
Harvey Mason, winner of the First Annual Smooth Jazz Award(The Oasis Awards) for Best Percussion, is hitting the road with his Jazz Band FOURPLAY and his trusty Gretsch BroadKaster Drum Set. If you want to witness an incredible evening of great jazz by master musicians you will not want to miss this show. Check the scheduled listings below for a show near you. Be sure to call early to reserve tickets and confirm dates prior to attending, we’re sure Harvey would love to see you there!
Atlantic City, NJ
Newport Jazz Festival
Fort Adams State Park
San Diego, CA
Newporter Jazz Festival
Newport Beach, CA
Red River Music Hall
House of Blues
Las Vegas, NV
Royal Oak Theater
Capitol Jazz Fest
Prince George’s Stadium
House Of Blues
Lake Buena Vista, FL
West Palm Beach, FL
Performing Arts Center
Count Basie Theatre
Red Bank, NJ
New York, NY
Berklee Performance Center
Mohegan Sun Casino
Warwick Arts Centre
Royal Festival Hall