Posts Tagged ‘Bigsby’

Star In Your Own Bigsby Ad!

Thursday, January 12th, 2012

In a world where advertisements are often ho-hum, Bigsby has upped the excitement level by inviting guitarists around the world to star in their very own Bigsby ad!

The idea is simple:  Bigsby wants to create a series of “personalized” ads using shots of working guitarists playing their favorite Bigsby-equipped axe. Response to this innovative idea has already been tremendous, generating dozens of great photos for the contest.

The first winning entry featured two shots from Steve “Twang Is The Thang” Litvak, guitarist for Rochester, New York’s The Tombstone Hands. Other entries submitted can be seen HERE. While there, be sure to check out the rest of recently renovated Bigsby website.

For a chance to win a spot in a future Bigsby ad, guitarists should send their photos (of YOU with your Bigsby-equipped guitar) to everythingyouneed@bigsby.com. Photos can also be mailed to Bigsby, P.O. Box 2468, Savannah, GA 31402.

Please note that submitted photos will not be returned, and that submission constitutes permission to use any photo in its entirety or in edited form in print, on the web, or in promotional materials.

For everything Bigsby, please visit the Bigsby website.

Forgotten Hero: Paul Bigsby

Thursday, November 17th, 2011

A new article in the December issue of Premier Guitar magazine features Paul Bigsby. In this series of articles entitled “Forgotten Heroes”, light shall be shed on those legendary figures who have contributed great things to the world of music though their stories may not be widely known.  This article details contributions made by Paul Bigsby to the world of modern music by focusing in on some of his most enduring designs.  Included are details of how he modified the pedal steel guitar into the configuration we know today, used an aluminum case for the shielding of pickups, placed all 6 tuning machines on a single side to promote tuning stability, and, of course, designed the now-famous Bigsby True Vibrato.  The article also discusses the sometimes-strained relationship with Leo Fender and the similarities of a few design components found of most modern electric guitars.  A nicely crafted article to whet your appetite for more history of Paul Bigsby and how he contributed to the world of electric guitars. Available at your local newsstand and online here.  When finished with the article, you can pick up a hard copy of the entire book The Story of Paul Bigsby: Father of the Modern Electric Solid Body Guitar paired with a classy Bigsby T-shirt in time for the holiday season here.

Paul Bigsby

Bigsby & Gretsch Exhibit at Annual USPTO Trademark Expo

Friday, October 21st, 2011

Costumed Characters at Opening Ceremony

On October 14 and 15, 2011 the Bigsby Division of the Gretsch Company was honored to exhibit at the United States Patent and Trademark Office’s (USPTO) National Trademark Expo held at their headquarters in Alexandria, Virginia for a second time.

The annual event, with the goal of educating the public about the value of trademarks in the global marketplace, highlighted such themes as “non-traditional trademarks” and “brand evolution” and featured educational seminars and workshops suited for both adults and children. In addition, exhibits of authentic and counterfeit goods, children’s story time, and the always-popular costumed trademarked characters helped draw attention to the different types of trademarks and the importance of protecting trademark rights. Open to the general public, the Expo also drew enthusiastic groups of children from area schools and club groups who enjoyed the various exhibitor booths which were designed to be both educational and entertaining. This year’s Expo was the USPTO’s biggest to date with over 16,000 visitors attending over the two days.

Enrique Romero with Chubby Checker at the USPTO Expo Bigsby Booth

The opening ceremony on Friday featured special remarks, a ribbon-cutting ceremony, and music by the US Air Force’s rock band Max Impact. A guest appearance by the legendary Chubby Checker and some new trademarked costumed characters including The Pink Panther and The Very Hungry Catepillar also helped kick off the event. A specially-arranged musical performance took place at the Bigsby and Gretsch booth both days. A young, local guitarist named Enrique Romero helped entertain Expo-goers as they made their rounds through the exhibition. On Friday Enrique was paid a special visit by Chubby Checker who listened attentively while he played and then offered his encouragement. Enrique’s performances became so popular that he played more frequently than originally scheduled—performing every hour during the afternoon on Saturday. The costumed trademarked characters joined in the fun and danced along during many of Enrique’s performances to onlookers’ delight.

Enrique Romero Performing at Expo

Another Expo highlight was when Deborah Cohn, the Commissioner for Trademarks, made a special point of introducing herself to all exhibitors and personally providing each with a copy of a Congressional Record honoring the Expo and exhibitors selected to participate in 2011. Bigsby was one of only 27 companies selected to exhibit this year. The distinctive trademarked shape of Bigsby’s famous vibrato tailpieces was in good company with other internationally-familiar trademarks belonging to other such notable exhibitors as Mattel Inc., Segway Inc., the U.S. Department of the Army, Bridgestone Corporation, Caterpillar Inc, Geico, and The Hershey Company.

Bigsby was able to demonstrate the practical use of trademarks and patents as applied to something as fun and universal as making music. Many in attendance were surprised to learn how much the Bigsby inventions have impacted popular music as created by artists like The Beatles and The Rolling Stones. In fact, Gretsch guitars have featured Bigsby vibrato tailpieces for more than fifty years. This year’s Bigsby/Gretsch display demonstrated the importance of Bigsby trademarks and the impact they have as source identifiers in the marketplace. Like most effective trademarks, the very shape of Bigsby tailpieces identifies them—even at a distance, when the brand name cannot be read. This allows Bigsby-equipped guitars to be recognized on concert stages and video broadcasts around the world. The inherent distinctiveness of the Bigsby tailpiece design has aided the Gretsch Company in getting the protectable portions registered. This, in turn, has helped Gretsch to pursue its campaign (as part of the Electric Guitar Anti-Counterfeiting Coalition) to stem the proliferation of counterfeit instruments wherever they are manufactured.

For more information on the USPTO, go to www.uspto.gov

For more information on Bigsby products and the Gretsch/Bigsby connection, go to the Bigsby site.

Videos from the Expo can be viewed at Bigsby’s YouTube page.

Bigsby & Gretsch to Exhibit at USPTO Trademark Expo

Thursday, September 15th, 2011

Congressional Record–USPTO Trademark Expo 2011

Update:  Congressional Record Published Honoring USPTO Trademark Expo

Note: The Congressional Record is published by the United States Government Printing Office and is issued daily when the United States Congress is in session.

Update:  Special Musical Performance

A special musical performance took place at the Bigsby/Gretsch booth on Friday and Saturday.  Read more here.





The Bigsby Division of the Gretsch Company will once again be exhibiting at the National Trademark Expo presented by the United States Patent and Trademark Office (USPTO). The 2011 Expo will take place on Friday, October 14, and Saturday, October 15, at the USPTO’s headquarters in Alexandria, Virginia at 600 Dulany Street and admission is free. The two-day event is designed to educate the public about the value of trademarks in the global marketplace.

Last year’s Expo attracted over 10,000 visitors of all ages. This year’s Expo will highlight such themes as “Unusual Trademarks” and “Brand Evolution,” and will feature educational workshops for adults and children, exhibits of authentic and counterfeit goods, and costumed characters.

Over one hundred companies applied to exhibit at the Expo yet Bigsby was one of only 27 companies who were eventually selected. The distinctive trademarked shape of Bigsby’s famous vibrato tailpieces will be in good company, however, with other internationally-familiar trademarks belonging to other such notable exhibitors as Mattel Inc., Segway Inc., The U.S. Department of the Army, Bridgestone Corporation, Caterpillar Inc, Geico, and The Hershey Company.

Gretsch guitars have featured Bigsby vibrato tailpieces for more than fifty years.  The Bigsby/Gretsch display at the USPTO Expo will include information on the company’s history, including the fact that Gretsch owns a registration for the configuration of a Bigsby-design guitar, as well as for the surname Bigsby. The display will also demonstrate the importance of Bigsby trademarks and the impact they have as source identifiers in the marketplace. Like most effective trademarks, the very shape of Bigsby tailpieces identifies them—even at a distance, when the brand name cannot be read. This allows Bigsby-equipped guitars to be recognized on concert stages and video broadcasts.

The inherent distinctiveness of the Bigsby tailpiece design has aided the Gretsch Company in getting the protectable portions registered. This, in turn, has helped Gretsch to pursue its campaign (as part of the Electric Guitar Anti-Counterfeiting Coalition) to stem the proliferation of counterfeit instruments wherever they are manufactured.

Authentic Bigsby Vibrato Alongside Look-alike on Permanent Display at USPTO

The worldwide proliferation of counterfeit instruments underscores the importance of strong trademark protection, along with the impact of creative and recognizable trademark designs. One of the fundamental purposes of the USPTO Expo is to highlight these issues and the displays from Bigsby and the other participants shall all be designed to serve that goal.

For more information on the Expo, go to www.uspto.gov.

For more information on Bigsby products and the Gretsch/Bigsby connection, go to www.bigsby.com.