Posts Tagged ‘Gretsch Guitars’

Darrel Higham: Rockabilly Brit

Tuesday, June 14th, 2016

Darrel Higham.

The recent Gretsch Day at Street Sounds in Brooklyn was made particularly special by the headlining appearance of rockabilly guitarist and singer Darrel Higham. While all of the other acts on the day’s roster were based in the New York City area, Darrel came all the way from the UK to entertain the crowd. So how did a native of Bedford, England get involved in a decidedly American style of music like rockabilly?

“It goes back to when I was a child in the mid-’70s,” Darrel replies, “flipping through my mom and dad’s record collection.  I discovered an album called Singing To My Baby by a singer and guitarist named Eddie Cochran.  It was the only album released during his lifetime. The front cover had two head shots of Eddie, and between them a picture of him holding this beautiful orange guitar—a Gretsch 6120. I fell in love with the guitar. From that moment onwards I grew up wanting to be Eddie Cochran. And thirty-six years later I still have the same feeling.”

Darrel had the look, the feel, and—most importantly—the authentic rockabilly sound. He credited a large part of that authenticity to the great sound of his Gretsch guitars.

Rockabilly was a pioneering style of the 1950s that influenced every genre of rock that came after. But it’s not exactly at the forefront of popular music today in terms of current recordings and radio airplay. Where does Darrel perform, and how much opportunity does he have to be a torchbearer for the style?

“I’ve been playing since I was about fourteen years old,” says Darrel.  “I’ve always been able to keep my head above water by playing professionally, which I consider a blessing. I’ve toured the world, and I’ve met some fantastic people through being a musician—and through my love of Eddie Cochran and rockabilly and Gretsch guitars.

“Rockabilly is a form of music that—once it left the southern states of America and spread around the world—had a profound effect on young musicians wherever they heard it. Of course those musicians then had their own interpretations of it. So now there are different styles of rockabilly depending on what countries they’re emanating from. There’s British rockabilly, Japanese rockabilly…German…French, and so on. Everyone plays it the way they hear it.

“The fact is,” Darrel continues, “rockabilly has morphed into something bigger over the years. It’s like any form of music: It goes through phases. Sometimes it modernizes, and then it harks back to its roots and perhaps regresses. Rockabilly is, essentially, a retro music. But when contemporary musicians experiment with it, it can be very progressive. We have guitar players like Brian Setzer, Reverend Horton Heat, and Paul Pigat—who can do such wonderful things with the music. Players from other genres will hear someone like Brian or Paul and think, ‘My goodness, rockabilly is to be taken seriously.’”

How did Darrel connect with the Gretsch company as an artist endorser?

Fred Gretsch was pleased to have UK rockabilly star Darrel Higham headlining Gretsch Day 2016.

“I bought my first Gretsch guitar in 1989, when I was nineteen years old,” Darrel explains. “I played that on everything I did until it got stolen in the late ’90s. I went through a brief period of not using Gretsch guitars, and then I went back to them—and it just felt like I was home again.

“Starting in 2008 I was working with my wife, Imelda May. We were doing a lot of TV and radio appearances. I was using Gretsch guitars exclusively, and I just felt that with what we were doing I might be able to contribute in some way to the brand. So I wrote to [Gretsch Guitars national sales manager] Joe Carducci. He put me in touch with the Gretsch people in London, and it went from there. I’d already bought a Black Falcon, and I had a 6120 Custom Shop model. So I basically had the guitars I needed, and I was using them on everything I was doing.”

Darrel concludes by saying, “Playing a guitar and being a musician is no different from being an athlete. It’s all about confidence. If you have confidence in the instrument that you’re playing and you feel that you can play to the best of your ability with that instrument…that’s half the battle. It doesn’t matter what stage you’re walking onto; doesn’t matter how many people you’re playing for…ten, twenty, two hundred, two thousand, ten thousand. And I’ve played in front of all of those numbers in my career. As long as I’ve got my 6120 with me, I feel like I can get away with it. I’m armed and dangerous.”

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Gretsch Day 2016 At Street Sounds

Wednesday, June 8th, 2016

A very special event took place in Brooklyn, New York on June 4: the annual Gretsch Day at Street Sounds. Located on 3rd Avenue in Brooklyn (and touting itself as “the world’s largest Gretsch dealer” for guitars, amps, and related accessories), Street Sounds staged an all-day event that showcased Gretsch products and Gretsch artists alike.

A large section of the wall at Street Sounds was devoted to a display of Gretsch Custom Shop guitars—each one a unique creation.

Store owner Rocky Schiano decorated the shop for the occasion with an impressive array of Gretsch guitars. This included several stunning creations by the Gretsch Custom Shop operation, which is based in Corona, California. The director of the Custom Shop, master guitar builder Stephen Stern, was on hand to describe some of the unique models on display. Meanwhile a video program on-screen throughout the day showcased Gretsch guitar artists Billy F. Gibbons (ZZ Top), Brian Setzer, Stephen Stills, and many others.

After saying hello to the assembled audience, Rocky Schiano then introduced Fred and Dinah Gretsch, who greeted the crowd on behalf of the Gretsch Family and the Gretsch Company. Fred then spoke about the long heritage of Gretsch guitars, as exemplified by the Bachman-Gretsch Collection of vintage Gretsch guitars—which is currently on exhibit at the Country Music Hall of Fame and Museum in Nashville. As Fred described, the seventy-five guitars on display provide a visually stunning window into the evolution of the instrument, from the early 1930s to the early 1980s. The full collection of over 300 guitars was amassed in the 1970s and ’80s by Canadian guitarist and songwriter Randy Bachman (of the Guess Who and Bachman-Turner Overdrive). It was purchased in 2008 by the Gretsch Foundation, the charitable arm of the Gretsch Family.

The first act of the day was a highly unusual instrumental trio called Big Lazy.

Entertainment for the day began with a performance by a band called Big Lazy. In keeping with the Gretsch Day’s nickname—“Twang-O-Rama”—this Brooklyn-based trio certainly looked like a rockabilly band. For one thing, guitarist Stephen Ulrich (who said he had grown up “in the shadow of the Gretsch factory”) was using a classic 1955 Duo Jet with a decidedly twangy character. But they quickly proved to be something totally different. Their all-instrumental set featured an eclectic mix of movie themes (including “Mission Impossible” in 5/4), middle-eastern melodies, and even an atmospheric rendition of The Beatles’ “Girl.”

State senator Marty Golden (right) congratulated Fred and Dinah Gretsch, then presented a plaque to Rocky Schiano saluting his efforts to promote music-making among young people.

Rocky Schiano returned to the stage to introduce New York state senator Marty Golden, and to bring Fred and Dinah Gretsch back up as well. Golden then congratulated Fred and Dinah on the Gretsch Company’s long history—especially its connection to Brooklyn. He then presented a plaque to Rocky Schiano saluting his efforts to encourage young people to play music.

Off The Roof is a Brooklyn-based punk-infused contemporary rock band.

The “local Brooklyn” theme continued with the next band on the bill, who were introduced by legendary custom-pickup designer Tom “TV” Jones. Called Off The Roof, this young trio featured Rocky Schiano’s 20-year-old daughter Kristina on drums. (Gretsch drums, naturally.) They offered an energetic set of punk-infused contemporary rock that wowed the audience.

Rocky Schiano was obviously emotional when introducing the next artist—who, he said, “Inspired me to go out and play live.” That artist was John “The Cat” Gatto, former lead guitarist for New York-area rock legends The Good Rats.

John’s blazing guitar solos were a high point of the group’s performance.

John’s blazing guitar solos were a high point of the group’s performance.

Playing with the support of a very talented Good Rats tribute band from New Jersey, “The Cat” reprised several of the songs made famous by the Rats during their heyday in the 1970s. His guitar solos were a highlight of the set. Then, in a surprise closer, the band finished with a rousing rendition of The Monkee’s “Pleasant Valley Sunday.”

While all this great music was going on, Fred Gretsch was spending most of his time behind the Street Sounds sales counter, where he chatted with fans, posed for pictures, and signed autographs. Quite a few of those were on the backs of Gretsch guitars that were either brought just for the occasion, or purchased in the store that day.

Throughout the day Gretsch Guitars national sales manager Joe Carducci presided over the giveaway of valuable door prizes. These included Gretsch T-shirts and tote bags, as well as ukuleles and guitars. Lots of event attendees went home with smiles on their faces and goodies under their arms.

Todd performed with the able accompaniment of bassist Mike Moody.

For the next artist, Joe Carducci invited Dinah Gretsch up to handle the introduction. Dinah, in turn, enthusiastically cited that artist’s credits, which include six Grammy nominations and a Guinness World Record as “the fastest banjo player on the planet.” This was Todd “Banjo Man” Taylor, who—accompanied by the talented Mike Moody on bass—proceeded to demonstrate why he holds that title. The soft-spoken southern gentleman more than lived up to his reputation as a speed demon—although at one point he modestly told the audience “I do play slow…sometimes.”

The Michelle Marie trio took things in an entirely different musical direction—heavy on creativity and complex composition.

In a classic example of contrast, Todd Taylor was followed by New York-based progressive jazz guitarist Michelle Marie, playing with her trio. Known for her eclectic style, complex compositions, and impressive technique, Michelle came on with an uncharacteristic opener: A hard-rocking version of Led Zeppelin’s “Whole Lotta Love,” on which Michelle sang lead as well as playing guitar. Then it was on to a series of deep and rhythmically intricate compositions full of time and feel shifts that showcased her drummer and bass player as well as herself.

With the help of two dedicated rockabilly players from New York City, Darrel played a set full of classic Eddie Cochran, Gene Vincent, and Carl Perkins tunes—and a few originals, as well.

The 2016 Gretsch Day at Street Sounds closed with an appearance by rockabilly star Darrel Higham, who came all the way from the UK to perform at the day’s event. Relaxed and personable when speaking at the microphone, Darrel was a bundle of fiery energy when playing and singing. With a look, style, and feel directly out of rockabilly originators Eddie Cochran, Gene Vincent, and Carl Perkins, Darrel proved that he was the genuine article. He was ably accompanied by a drummer and bass player from the NYC area, and the audience responded to their set with enthusiasm and appreciation.

(Check out this full-length interview with Darrel Higham.)

Joe Carducci concluded Gretsch Day 2016 by thanking Rocky Schiano and Street Sounds for staging the event, thanking everyone in the audience for attending, and offering one more round of thanks to Fred and Dinah Gretsch for their ongoing support. A good time was had by all.

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More photos:

This giant “record” adorns the wall at Street Sounds, proclaiming ownership by the Schiano Family.

The irrepressible Joe Carducci served as emcee for the day. Joe is the national sales manager for Gretsch Guitars.

A high-quality Gretsch USA drumkit was provided for use by all of the day’s acts.

Yet another part of the wall featured a collection of beautiful “standard” professional models.

The buyer of the White Falcon guitar on the counter waited three weeks to pick up the guitar just so that Fred Gretsch could personally autograph it.

Rocky Schiano and Stephen Stern detailed this unique “aged” Custom Shop creation.

Joe Cimino (at left) flew all the way from Palm Beach, Florida to attend the Gretsch Day event. To make it even more special, he purchased a Gretsch Electromatic guitar and asked Fred Gretsch to autograph it.

Modern Drummer magazine editor-at-large (and Brooklyn native) Billy Amendola stopped by to say hello to Fred Gretsch.

Legendary guitar pickup-builder Tom “TV” Jones was called up to introduce Off The Roof.

STAY TUNED TO THE GRETSCH YOUTUBE CHANNEL FOR PERFORMANCE VIDEOS.

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The Gretsch Building

Wednesday, April 13th, 2016

The Birthplace of Silver Jets, White Falcons, Round Badges, and “That Great Gretsch Sound” Turns 100

By Fred Gretsch

The Gretsch Building circa 1916.

From the outside, the renovated Gretsch Building, now the home of luxury condos in the chic, trendy Williamsburg area of Brooklyn, looks like it could be a factory, an office building, or even a hospital.

The renovated Gretsch Building; home to 120 luxury condominiums.

And considering how today’s generation of Gretsch guitars and drums (played by young artists like guitarist Russell Marsden of Band of Skulls and drummer Ashton Irwin of 5 Seconds of Summer) can trace their origins and DNA to the seventh floor of this big, gray building, the hospital comparison isn’t too far off.

Today’s Williamsburg has been called the “new” Brooklyn and is one of the most popular, hippest places to live and work. It’s no surprise Brooklyn was recently named the #1 city in the nation for Millennials. The revived neighborhood is bustling with creative energy much like it was 100 years ago when factories, foundries, and the nearby waterfront energized Williamsburg and made it one of the largest and busiest industrial areas in the nation.

1916 Gretsch catalog cover featuring the new factory.

In 1916 my grandfather, Fred Gretsch, Sr., was 36 years old and had a bold vision of growing Gretsch into the largest music manufacturing company in America. (Remember, he was only 15 when he took over the family business after his father died unexpectedly in 1895.) Along with his mother Rosa and brother Walter, he took a leap of faith and oversaw the construction of a large 10-story factory that, at the time, was the biggest building in Williamsburg. You couldn’t miss it when you crossed the Williamsburg Bridge.

The factory was a source of pride for my grandfather and I believe the tall building with his family’s name on top motivated him to achieve his dream. Within a few years, Gretsch was recognized as the largest musical instrument manufacturing company in the nation. Catalogs from the 1920s and 1930s boast of “Nearly 3,000 Articles To Choose From,” and an image of the Gretsch Building adorned catalog covers and advertising for years.

1928 Gretsch Dealer Catalog promoting over 3,000 band and orchestra instruments.

While skilled Gretsch craftsmen built a wide range of drums and stringed instruments like banjos, mandolins, ukuleles, and guitars, other instruments were purchased and distributed from major instrument manufacturers. And, since the factory was only a few blocks from the East River waterfront, Gretsch imported many top-quality violins, accordions, brass instruments, harmonicas, and other instruments and accessories from Europe.

Even though it was 10-stories high, Gretsch didn’t occupy the entire building. The 20,000 square-foot seventh floor housed the main factory and administrative offices, while the machine shop and plating department took up half of the ninth floor. The basement was used primarily for storing drum hoops, parts and accessories. And while today’s condo residents relax, tan, and enjoy the skyline views from the rooftop terrace, Gretsch used the roof for business purposes: tanning hides for drumheads!

A student sheet music holder from the 1940s. Image courtesy of Ed Ball.

My grandfather was an entrepreneur and recognized the importance of real estate in building a solid business enterprise. Like the smaller factory on Fourth Street the Gretsch Building replaced, my grandfather rented valuable office space in the building to a wide range of businesses – from bookbinders and publishers to vacuum cleaner makers. One of the largest tenants was Robert Hall, a national retailer of men’s clothes.

After 57 successful years as president, my grandfather retired in 1942. My uncle, Fred Gretsch, Jr., became president but soon left the company to serve as a commander in the Navy during World War II. My father, Bill, then became president and guided Gretsch through the scaled-down production war years. Unfortunately, my father’s tenure was cut short due to illness and he passed away in 1948. When Fred Jr. resumed the leadership role, he led the company’s new focus on building professional drums and guitars and into Gretsch’s “Golden Era.”

The 50s and 60s were decades of explosive growth and success for Gretsch. The best jazz artists playing the New York clubs chose Gretsch Round Badge drums, and with advances in guitar electronics and amplification, Gretsch electric guitars were getting noticed.  The 50s saw the introduction of the Duo Jet, Silver Jet, White Falcon, White Penguin, Anniversary, Country Club, and many other models still offered today.  And, thanks to our landmark endorsement with Chet Atkins in 1954, the rollout of the classic line of Chet Atkins 6120, Country Gentleman, and Tennessean guitars.

I sometimes wonder if the people currently living on what used to be the seventh floor of the Gretsch Building are aware of all the musical history that happened there (and all of the stars and legends that walked those floors when they visited the factory). By far the biggest innovation and game changer for the music industry was my grandfather’s invention of the multi-ply drum lamination process that he patented in the 1920s. This revolutionary new method not only made construction faster, but also made drum shells and hoops lighter, stronger, and more perfectly round. It soon became the drum industry standard for manufacturing drums and – 90 years later – is still the method used today.

Several books have been written about the iconic and historic guitars and drums built within the walls of the Brooklyn factory. Some of the most important drums in my opinion are the groundbreaking Gretsch-Gladstone and Gretsch-American drums, the first double-bass drum set built for big-band star Louie Bellson, and the kits we made for drumming legends like Chick Webb, Charlie Watts, Max Roach, Art Blakey, Tony Williams, Mel Lewis, Philly Joe Jones, and Chico Hamilton.

On the guitar side, Chet Atkins’ ’59 Country Gentleman he used on all of his records and George Harrison’s Duo Jet, Country Gentleman, and Tennessean guitars are probably the most famous Gretsch guitars built at the factory. But, you can’t overlook the Chet Atkins 6120 models made famous by Eddie Cochran, Duane Eddy, and Brian Setzer; the White Falcons played by Stephen Stills and Neil Young, or Billy’s Zoom’s trademark Silver Jet. By far, the most unusual guitar was the rectangular-shaped guitar Gretsch custom built for Bo Diddley in 1958.

I had the fortune of literally growing up in the Gretsch factory during its heyday of the 50s and 60s, and I started there full-time in the Industrial Engineering Department in 1965. But, things changed after my uncle sold Gretsch to the Baldwin Company in 1967. Within a few years, guitar and drum production moved from the Brooklyn factory to Arkansas. The sales office stayed in the building for several years, but by 1972, all Gretsch connections to the historic Brooklyn factory were gone.

The building remained mostly empty for several decades as the Williamsburg area experienced a cycle of decline, but by the 1990s, the area bounced back with a new infusion of galleries, clubs, music, art, and young people. Although our family still owned the Gretsch Building, we decided the time was right to sell it in 1999. Several years later, the old factory was the first condo conversion in the area, and more have followed in Williamsburg’s transformation and rebirth from an industrial area to a popular, desirable residential area.

Interior of a multi-million dollar loft apartment in the Gretsch Building. Photo courtesy of Corcoran Group Real Estate.

One hundred years later, I think my grandfather would be amazed at how the neighborhood has changed, and would be proud that the factory he and his family built in 1916 has survived and is still a vital part of the Williamsburg community. He would also be proud that we’re still making guitars and drums using the original recipes invented at his factory so many decades ago. It’s ironic that the building that made beautiful guitars and drums that looked like a million bucks, now has condos that sell for well over a million bucks. That’s left the Gretsch Building with a brand new pedigree for the next 100 years or more.

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Guitar Legend Duane Eddy

Wednesday, March 16th, 2016

How a simple introduction by a Beatle 25 years ago led to two Gretsch signature models, and a long friendship with “The King of Twang.”

By Fred W. Gretsch

Back in 1991, my wife Dinah and I attended a music trade show in London with friends from the Hohner Company, Gretsch’s distribution partner in the UK at the time. Hohner had created an impressive display to showcase the new line of Gretsch guitars we had just introduced. They even commissioned an artist to paint a 40-foot mural featuring several Gretsch guitar players and the Traveling Wilburys band.

When we arrived in London, we reached out to George Harrison and suggested getting together, and he responded that he would like to see us while we were in town. We had gotten to know George several years earlier after Dinah sent him a thank-you note for featuring his vintage ’57 Gretsch Duo Jet on the cover of his Cloud Nine album. That led to a call from George thanking Dinah for the note, chatting about guitars, and inviting us to a recording session to see the vintage Gretsch guitars being used for the upcoming Traveling Wilburys Vol. 1 album. George was also involved in helping design the Gretsch Traveling Wilburys electric guitar.

London Mural 1991

Fred Gretsch, London 1991

You can imagine how surprised we were when a member of the trade show’s management team came to the Gretsch booth to say George was at the front door of the exhibition hall asking to see us. Dinah and I literally ran to the front door and happily arranged credentials for George and two friends he had brought along: Jeff Lynne and Duane Eddy.

It was the first time I had met Duane, who, like George, was a fan of the sound and looks of Gretsch guitars. He shared the story of the Chet Atkins 6120 model guitar he had bought at Ziggie’s Music in Phoenix back in 1957. It was the guitar he used on all of his “twangy” instrumental hits like “Rebel Rouser,” “Forty Miles of Bad Road,” and “Peter Gunn”, and he still performed and recorded with it 34 years later.

After meeting in London, I corresponded and stayed in touch with Duane for several years and shared my interest in offering a Gretsch Duane Eddy signature model. He was intrigued, met with me and our team at our Ridgeland, SC facility, and brought his original ’57 Gretsch along so we could measure and document the details of his iconic guitar.

In 1997, 40 years after purchasing his ’57 Chet Atkins 6120 guitar, Gretsch proudly introduced the G6120-DE Duane Eddy signature model. It was a reproduction of Duane’s famous ’57 6120 and was available in both a Western Orange finish and a cool-looking Ebony Burst finish that Duane suggested.

Duane and Ted McCarty, 1997

We kicked off the release of the new Duane Eddy 6120 at the 1997 Summer NAMM Show in Nashville. Gretsch sponsored a gala dinner that paid tribute to both Duane and guitar industry veteran and family friend, Ted McCarty. With Mr. McCarty getting the recognition he so rightfully deserved, and Duane and his band of Nashville session pros playing a rollicking hour-long set, it was a memorable night and one of the highlights of my 51-year career in the music business.

Today, Gretsch offers a second generation Duane Eddy signature model that is even closer to the sound and feel of the 6120 Duane purchased as a teenager nearly 60 years ago. So close, in fact, that Duane finally retired his ’57 6120 because he said his new signature model has the same sound and punch of his ’57 Gretsch, along with the slim-profiled neck he always liked on his original guitar. Duane worked very closely with Gretsch Custom Shop Master Builder Stephen Stern and his team to both faithfully reproduce Duane’s legendary ’57 6120, and add some modern improvements like trestle bracing and a new Tru-Arc rocking bar bridge for more “twang” and sustain. In Duane’s words, the current Duane Eddy model is the best of the old world and the new world.

Duane Eddy Performing at Fred Gretsch's 50th Anniversary Event in Brooklyn

Over the years, Duane and his wife, Deed, have become very dear friends to Dinah and me. We visit with them often and have seen him perform many times. He even performed at my Fiftieth Anniversary Bash in Brooklyn last year and appeared with me recently at a special event that kicked off the opening of the Bachman-Gretsch Collection Exhibit at the Country Music Hall of Fame and Museum in Nashville.

It’s always special to see Duane and enjoy his dry sense of humor, colorful stories, and, of course, his music. He is a true living legend and an original. Duane’s twangy guitar instrumentals sold millions of records, influenced thousands of young guitarists (like George Harrison) – and helped sell a lot of Gretsch guitars. It’s hard to put a price tag on all of that. It’s even harder to put a price tag on a friendship that has lasted more than 25 years. Thank you again, George, for introducing me to Duane Eddy “all those years ago.”

The Eddys and the Gretsches at the Bachman-Gretsch Collection Exhibit Opening, Country Music Hall of Fame and Museum, January 2016

To read an exclusive interview with Rock and Roll Hall of Famer Duane Eddy where he shares stories about Gretsch guitars, his friendships with George Harrison and the Gretsch family, and his nearly 60-year music career, please visit http://www.gretsch.com/an-interview-with-duane-eddy

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Remembering Bill and Sylvia Gretsch

Tuesday, September 22nd, 2015

A Tribute To A Remarkable Couple

By Fred W. Gretsch

September is an especially significant month in my family’s history. September 10 is the date on which my father, William “Bill” Gretsch passed away in 1948. And September 14th is the anniversary of my mother Sylvia’s birth in 1917. Both of these remarkable individuals played a major role not only in my life, but also in the legacy of the Gretsch Company.

Gretsch has always been a family business. My great-grandfather, Friedrich Gretsch, founded the company in 1883. Upon his sudden passing in 1885 his son, Fred Gretsch Sr., took over–at the age of fifteen along with his mother, Rosa. Fred Sr. brought his sons Fred Jr. and William into the business when they each turned ten years of age—around 1915 and 1916, respectively. (A third brother, Dick Gretsch, did not join the business and lived until the age of 102 and influenced the business as the best Gretsch cheerleader of all time.) Fred Jr. and Bill started at the bottom, of course, packing phonograph needles in boxes on the weekends, 100 years ago now.

By 1933 my father was a young man looking to make his mark in the music business that his grandfather had started and his father was now running. Thinking that that the company’s office in Chicago offered more room for his younger son’s energies than did the staid headquarters in Brooklyn, Fred Sr. transferred Bill to Chicago. Two years later, he met Maxine Lois Elsner.

My mother was a bright and ambitious person in her own right. In 1935 she filled out a questionnaire upon entering Northwestern University, outlining her plans for the future: “When ten years old, I started taking lessons in dramatics. From then until now I have studied speech with the idea of making it my career. I chose Northwestern University because of its superior speech division and its radio courses. When I finish college I plan to do both writing and speaking for radio.”

Perhaps it was Maxine’s insistence about pursuing her career that attracted Bill. When they first met he was not himself interested in getting married. So the couple dated for two years—largely by telegram correspondence, since Maxine was at Northwestern and Bill was in Chicago. During this period Bill gave Maxine the pet name of “Sylvia”—a name by which she became known to friends and family thereafter.

Bill and Sylvia on July 12, 1940

My mother graduated from Northwestern University on June 10, 1939, with a Bachelor of Science degree in speech. After a brief tenure as a high school speech teacher in Webb City, Missouri, in June of 1941 she became a copy writer at radio station KWFT in Wichita Falls, Texas. By October of that year she had taken a job as editor of Western Hotel and Restaurant Reporter, the west’s oldest hotel magazine.

But by this time my father had had enough of job-related separation from Sylvia. So around the time of his birthday in 1942 he called her on the phone, telling her, “You know what I want for my birthday? I want you.” The two were married in California, Missouri, on December 14, 1942—the day after my father’s birthday.

In that same year my grandfather, Fred Gretsch Sr., retired from the Gretsch Musical Instrument Company. My uncle, Fred Jr., became president in New York, while my father ran the company’s office in Chicago. But America had just entered World War II, and shortly thereafter my uncle left to serve in the navy. So my father moved his family to New York, where he took over as president of Gretsch.

My father brought the Gretsch Company into the war effort with enthusiasm. Under his supervision Gretsch made thousands of “entertainment kits” for the Red Cross to ship to servicemen overseas. Those kits included harmonicas, ukuleles, and ocarinas. The factory also manufactured non-musical war-related products, including wooden parts for gas masks.

According to Duke Kramer, who served as a Gretsch executive for almost seventy years, “Bill was a man with a subtle talent for inspiring people to do their best . . . and [he had] a genius for constructive counsel. His sense of humor was irresistible. When he passed away in 1948, a legion of individuals felt they had lost their best friend.”

Bill Gretsch and his family, the Christmas before his passing. (I'm the smiling youngster in the center.)

Of course, when my father passed away my mother lost more than her best friend. She lost her husband and the father of her four small children (my sisters—Katherine, Charlotte, and Gretchen—and me). In February of 1950 my mother started working for the Gretsch Company on various projects. The first was an editorial for a music publication, which she wrote on behalf of Fred Gretsch Jr. She also worked on a guitar booklet and a manual for retailers.

A Gretsch Family Portrait. From left Dick, Bill, Bill's wife Sylvia, Fred Sr., and Fred Jr.

With the support of the extended Gretsch family—including my grandfather, my uncle, and their respective families—this extraordinary woman provided a loving and nurturing environment that allowed my sisters and me to pursue our dreams through childhood and into our adult years.

One of my personal dreams was to bring the Gretsch Company back into family ownership after it was sold to the Baldwin Company in 1967. In 1984 I was able to realize that dream—largely through the inspiration I received from the examples of my father and my mother. That, in turn, led me to consider how I might best honor their memories.

Fred Gretsch with University of Michigan Tribute Marching Drum

Throughout the decades in which my father worked at Gretsch—the 1920s, 30s, and 40s—jazz and big band music were the popular styles of the day. But there were also marching bands, concert bands, and other musical organizations, many of which were connected to schools and other educational institutions. My father was a strong believer in the value of music education. In 1946 he personally established a scholarship for a talented clarinet player at the University of Michigan. (In the mid-1950s a complete set of marching drums, finished in the school’s colors, was donated to the Michigan band by the Gretsch Company in honor of my father.)

Since a focus on music education was a large part of my father’s business philosophy, it seemed to me only fitting to memorialize him and my mother in a way that would support that philosophy. With that in mind, several years ago my wife Dinah and I established the Sylvia and William Gretsch Memorial Foundation. Its mission is to provide financial support for projects that promote music education in a variety of ways.

One of those projects was the construction of the Sylvia and William Gretsch memorial recording studio at Elmhurst College (my own alma mater) near Chicago. This studio is a central element of the extensive music-education program offered at Elmhurst.

More recently, the foundation provided a grant for a five-year program at Georgia Southern University, partnering with the Boys & Girls Club of Bullock County (Georgia). In this program, GSU students studying to become music teachers actually serve as teachers for children who might not otherwise have the opportunity to receive music lessons.

I think of my father and mother every day. Their lives revolved around music, as does mine. It’s simply a Gretsch family tradition, and it’s one that I’m proud to be a part of.

Thanks, Mom and Dad.

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From Around the NAMM Show 2015

Friday, January 23rd, 2015

At the 2015 NAMM Show, the first major industry event of the year, the throngs of eager music-gear-minded in attendance each day were treated to an exciting array of new and unique products to see, hear, and test out.

We’ve captured some (because we couldn’t possibly have gotten it all) Gretsch-related photos and postings from around the show.

NAMM Show Eve:

Posted by Bigsby – (To see all Bigsby Twitter posts, follow @Bigsby.)

It all started Wednesday night as the Bigsby/Gretsch booth began to come together -

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NAMM Show Day 1:

Posted by @Bigsby –

Fender custom beauty.


Posted by Gretsch – (To see all Gretsch Twitter posts, follow @Gretsch.)

Gretsch drum artist Mark Guiliana wowed folks as he demo-ed Sabian cymbals atop a new Broadkaster kit.

Posted by Fred Gretsch – (To see all Fred Gretsch Twitter posts, follow @FredGretsch.)

To cap off a terrific first day: a special dinner with friends including from Kanda Shokai, Fender, and guitar artist Joe Robinson.

Posted by Gretsch Guitars -  (To see all Gretsch Guitars Twitter posts, follow @GretschUSA.)

The newly updated Brian Setzer Professional Collection of Gretsch Hollow Body guitars was unveiled.

Joe Carducci and Jeff Cary hanging with Tom Petersson of Cheap Trick.

The great Billy Duffy was hanging at Gretsch Guitars’ “backstage” area.

They had everyone feasting their eyes on these beauties.

Posted by Gretsch Drums – (To see all Gretsch Drums Twitter posts, follow @GretschDrums.)

Gretsch Broadkaster in the house with this gorgeous Satin Copper with Vintage Hardware.

At the Gretsch Drums booth you’ll find this USA Custom in Dark Walnut Gloss Lacquer.

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NAMM Show Day 2:

Posted by @GretschUSA Guitars -

Gretsch (RED) Bono Signature Model

Posted by @GretschDrums -

Mark Guiliana and Mike Johnston at the Gretsch Drums booth!

There’s a whole lot of drumming going on at the Gretsch Drums booth!

Posted by @Bigsby -

In case you didn’t hear, Bigsby goes great on an acoustics too!

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NAMM Show Day 3:

Posted by @FredGretsch -

A mix-and-match Gretsch kit belonging to Taylor Hawkins part of the Zildjian display.

At the Gretsch Guitars booth with Spanish Gretsch endorsee Al Dual.

Had a nice visit with the fine folks from Lane Music, Memphis. Another family-owned business.

Posted by @Gretsch -

Here’s a close-up of a Gretsch Wood Burned Snare developed in conjunction with drum artist Matt Sorum and hand-crafted by artist Mathieu Jean of PyroKraft.

Posted by @GretschDrums -

Steve Ferrone visits the Gretsch Drums booth!!

Posted by @GretschUSA -

The G9555 New Yorker

Gretsch Guitar booth getting crowded.

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NAMM Show Day 4 (Final Day):

Posted by @GretschUSA -

Brian Setzer Beauties!

Posted by Other Sources -

Thanks Matt Sorum (@MattSorum) for posting this fabulous photo of you and Mr. Gretsch!

And also for this photo of you (@MattSorum) and Mathieu Jean (@MathieuJean7) with the Wood Burned Gretsch Snares.

Check out this incredible photo posted by Sam Ash Music (@samashmusic).

Nice shot of Bigsby Vibratos on display by Guitar World Magazine (@GuitarWorld).

Love this shot of Michael W. Stand of the Altar Billies (@TheAltarBillies) with the world renowned Joe Carducci.

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Webster-Designed Gretsch White Falcon Turns 60

Thursday, January 8th, 2015

Gretsch Remembers Jimmie Webster, the Musician, Inventor, and Traveling Ambassador for Gretsch Guitars who, among many other important contributions, designed the Gretsch White Falcon.

Jimmie Webster

The Early Days.

Jimmie Webster was born on August 11, 1908 in Van Wert, Ohio into a very musical family. Both parents played as well as taught piano and his sister, Virginia, became a well-respected jazz pianist. Keeping the family tradition alive, Webster excelled at piano but also had a passion for the guitar.

In the 1930s Webster was a professional musician in the New York City area and married L’Ana Hyams, one of the first women jazz bandleaders. Webster was also an in-demand professional piano tuner, ran a small music store, and began doing a little consulting work for the Gretsch Company.

During World War II Webster served as a musician in the U.S. Air Corps in Iceland. After the war, Webster moved to Long Island, N.Y. where he became more involved with the Gretsch Company. Webster’s long association with Gretsch guitars would span four decades.

The 1950s: A Golden Decade for Jimmie Webster and Gretsch Guitars.

In 1951 Gretsch informed the music industry (and market leader Gibson) it was serious about manufacturing a professional line of electric guitars. Webster led a successful, three-day promotional show for music dealers and professional musicians at New York’s Park Sheraton Hotel. Webster demonstrated the new Gretsch single cutaway Electromatic and Electro II hollow body electric guitars. Based on industry trade journals, the event was well attended and very successful in getting Gretsch the awareness and exposure the company needed.

Throughout the decade, Webster proved to be Gretsch’s main “idea man” in his quest to distinguish Gretsch guitars from the competition. Webster and Gretsch led an industry “color revolution” and took guitars beyond their conservative natural or sunburst finishes. It was Webster’s idea to cover the top of the solid body Silver Jet guitar with a flashy, sparkle drum finish from Gretsch’s drum department. He also took marketing cues from the auto industry by introducing guitars finished in Cadillac Green, Jaguar Tan, and Copper Mist and conducting traveling “Guitarama” shows and demonstrations around the country.

1954 was truly a banner year for Gretsch and Jimmie Webster. At the July Summer NAMM Show Webster unveiled the ultimate “dream guitar”, the opulent White Falcon. Designed more as a concept “guitar of the future” than an actual production guitar, Webster’s stunning white and gold beauty caused such a stir with sales reps that Gretsch had no choice but to offer it in their 1955 lineup. It was-and remains today-the “Cadillac of Guitars”.

In an effort to match Gibson’s recent endorsement of Les Paul, Webster set his sights in 1954 on landing Gretsch’s first signature guitar with one of the industry’s most talented guitarists, Chet Atkins. Although he resisted at first (Atkins was happy with his self-modified D’Angelico), Atkins finally agreed once Webster told him he could design his own signature guitar. The result was the legendary Chet Atkins Hollow Body Model 6120. Launched in 1955, this milestone electric guitar with its distinctive orange finish, fire-branded “G”, and western-themed appointments put Gretsch on the map and forever changed the company’s fortunes and popularity.

Ever the inventor and in search of the next innovation, Webster patented and introduced a line of Project-O-Sonic stereo guitars in 1958. With split Filter’Tron pickups and dual amplifiers, Webster proclaimed it to be the biggest revolution in guitar engineering since electrification.

Jimmie's Album, Wester's Unabridged, Was Produced by Chet Atkins.

The stereo guitar sounded impressive when played by a talented guitarist and Webster proved that with his landmark Webster’s Unabridged LP. Not only did it showcase his Project-O-Sonic stereo guitar, but it also captured his revolutionary two-handed tapping technique. Webster is known as the “Father of the Touch System” and transferred his piano playing abilities to the guitar by developing a two-handed tapping technique. Webster played guitar with both hands producing bass lines, chords, and melodies simultaneously. Webster even wrote an illustrated instruction book entitled Touch System for Electric and Amplified Spanish Guitar that was published in 1952. Those fortunate to have seen and heard demonstrations of Webster’s unique Touch System were left amazed and impressed.

Space Control Bridges, String Mutes, and Tone Twisters

As Gretsch’s main guitar sales and marketing man, Webster had an endless imagination for new gadgets, inventions, and innovations. Many of Webster’s ideas were granted patents. During the 1950s and 1960s Webster was responsible for such memorable Gretsch features as the Space Control Bridge, String Mutes, Padded Backs, the Standby Switch, Project-O-Sonic stereo guitar, the Tone Twister, the Floating Sound Unit, and one of his most bizarre: the T Zone Tempered Treble slanted fret experiment.

Throughout the 1960s, Webster was the primary force behind many of Gretsch’s product changes and new model introductions. In 1961 and 1962, Gretsch guitars drastically changed into thinner, twin-cutaway models with sealed bodies and stencil-painted fake f-holes. Webster even created a new name for their new line of guitars: Electrotone. He also was responsible for some of the more unusual products to be introduced including the unconventional-looking Astro Jet and the seven-string George Van Eps signature model guitar.

After Gretsch was sold to Baldwin in 1967, Webster continued working and even conducted some of his famous Gretsch Guitarama shows across the country. Over time though, Webster worked less and less and eventually stopped working altogether for the company he had helped establish and promote. Although Webster died in 1978 at the age of 69, many of the guitars he designed and launched-the White Falcon, Silver Jet, Chet Atkins 6120, and many more-are still being admired and produced over fifty years later. This is a true testament to the genius, vision, and imagination of one of the guitar’s more colorful ambassadors: Jimmie Webster.

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Gretsch Highlights From NAMM 2014

Tuesday, February 11th, 2014

From January 23 to 26 the music-products industry gathered at the Anaheim, California convention center for the annual winter NAMM trade show. It’s the largest display of instruments and related items in America, and it draws thousands of attendees each year. As usual, Gretsch drums and guitars figured prominently among the must-see items for those in attendance—and there were plenty of new and exciting introductions from both lines for them to check out.

In addition to the products on display, the NAMM show is also an occasion for awards and concert events—and Gretsch figured prominently there, too. So join us for a look at all things Gretsch at NAMM 2014.

A Tour of The Gretsch Drums Display

Matt Sorum's Kit

The Gretsch Drums display actually started outside the door to the exhibition room, where visitors were met with a Red Glass Glitter USA Custom kit created expressly for veteran rocker Matt Sorum. With credits that include The Cult, Guns ’N’ Roses, and Velvet Revolver, Matt is now touring with Kings of Chaos.

Immediately inside the exhibit was yet another artist’s kit—in fact, a truly iconic one. This was the classic left-handed Black Nitron setup used by Phil Collins on tours and recordings with Genesis and on his solo projects between 1989 and 2007.

Phil Collins' Kit

Appearances on seven albums with sales totaling 40 million units make this one of the world’s most listened-to drumsets.

The incredible variety of available Gretsch drum finishes was illustrated by dozens of rack toms stacked atop Phil Collins’ drumkit road cases from the last Genesis tour.

The USA Custom Ltd. jazz configuration (right) featured a 14×18 bass drum, an 8×12 rack tom, a 14×14 floor tom, and a 5×14 10-lug snare, all done in Ribbon Mahogany.

From the Brooklyn series was a classic setup in Black Oyster wrap. It included a 14×22 bass drum, 8×12 rack tom, 14×16 floor tom, and a 5½x14 snare. The drums were fitted with unique Brooklyn series 3-mm double-flanged “Stick Chopper” steel hoops, which bridge the gap between the open sound of rolled steel hoops and the rigidity and tuneability of die-cast hoops.

A sizeable Catalina outfit (left) was fitted with a new style of drum hardware for the series, including a distinctive new “gas cap” tom mount. The kit included an 18×22 bass drum, a free 7×8 rack tom along with 7×10 and 8×12 toms, 14×14 and 16×16 floor toms, and a 6×14 snare, all in a Satin Deep Cherry Burst finish.

The new Marquee series fits into Gretsch’s drum line just below the Renown series. Marquee drums feature 100% maple shells with tinted exteriors that are given a special poly finish that produces deep colors but still lets the wood grain show through. The drums come fitted with 2.3mm triple-flanged hoops. This kit includes an 18×22 bass drum, a free 7×8 rack tom along with 7×10 and 8×12 toms, a 14×16 floor tom, and a 6½x14 snare, all finished in Satin Indigo.

Pictured to the right is a Catalina Club Rock kit with a classic shallow-depth/large-diameter 14×24 bass drum, matched with an 8×12 rack tom, a 16×16 floor tom, and a 6½x14 snare. The mahogany shells are fitted with newly designed drum hardware and are finished in Satin Walnut Glaze. For display purposes the kit was tricked out with a Sabian Hoop Crasher atop the snare and an LP Americana Series Octo Snare Cajon on a side stand.

The Brooklyn Ltd. Vintage White kit was on display and had a classic look with a 14×22 bass drum, an 8×12 rack tom, a 16×16 floor tom, and a 6½x14 snare. And it truly is a “limited edition” since only thirty will be sold world-wide.

This kit on the left was just to see what kind of craziness the USA Custom drum builders could come up with. Starting with the configuration: 20×20 bass drum, 7×10 and 8×12 rack toms, a 12×14 floor tom fitted with snares, a regular 16×16 floor tom, and a 7×13 snare. The deep black finish is set off by two different sparkle inlays. Definitely one of a kind.

On the opposite end of the design spectrum was a USA Custom prototype vintage kit. Inspired by the great Gretsch kits of the 1940s, it featured 3-ply 9×13 and 16×16 toms, with a 6-ply bass drum and snare, all with round-over bearing edges. The hardware fittings are authentic to the period, including a rail consolette tom holder, vintage spurs, internal drum mufflers, and T-rods on the bass drum. The finish is called Capri Pearl.

The striking look of this Renown series kit (right) was created by a new Jumbo Flake vintage pearl finish combined with contrasting dark walnut bass drum hoops. The configuration included a 16×22 bass drum, 7×10 and 8×12 rack toms equipped with special Renown suspension mounts, a 14×16 floor tom, and a 6½x14 snare.

The Catalina Ash series was re-introduced with new Catalina series drum hardware including the “gas cap” tom mount. This kit had an 18×22 bass drum, 7×10 and 8×12 rack toms, a 16×16 floor tom, and a 5½x14 snare—all given a Black-Natural Burst finish.

Gretsch Energy

Gretsch’s entry-level series is called Energy, and it’s been given new drum and hardware specs. The Grey Steel-wrapped kit comes with an 18×22 bass drum, 7×10 and 8×12 rack toms, a 14×16 floor tom, and a 5½x14 snare. Also included with the kit is a selection of Sabian SBR cymbals.

Two “walls of snares” highlighted the many offerings from Gretsch. They featured drums from the USA Custom Shop, the Brooklyn series, the Gold and Silver series, and artist models like the Stephen Ferrone signature snare, as well as drums from the Fender Custom Shop.

Unique snare selections included the Gold Series Zig-Zag Stave model and two Barn Board Stave models.

Distinctive artwork quickly identified the Vegas and Crown of Skulls maple snares (right), both in 8×14 sizes.

For those who’d like a “played hard for years” look in a brand-new drum, Relic models from the Fender custom shop were also displayed.

The Catalina Club kit in White Vintage Pearl graced the “percussion stage” at the LP Music booth. LP is marking its 50th anniversary this year, and Gretsch was pleased to be a part of the celebration. The kit was fitted with new Catalina style drum hardware, and drum sizes included a 14×18 bass drum, an 8×12 rack tom, a 14×14 floor tom, and a 5×14 snare. It was also “tricked out” for the occasion with a variety of LP percussion instruments to give it added sonic versatility.

For more information about new Gretsch drums visit GretschDrums.com.  For more drum-related images from the NAMM Show, visit our drum photo gallery.

A Visit To The Gretsch Guitar Booth

The Gretsch Guitars booth was as much a Mecca for guitar fans as the drum booth was for drummers, with plenty of fabulous instruments to check out. Here’s an overview.

Brian Setzer was prominent among the many artists featured on video explaining why they play—and love—Gretsch guitars.

Gretsch Guitars is celebrating the tenth anniversary of the Gretsch USA Custom Guitar Shop, so the display prominently featured guitars that are the work of the shop’s talented craftsmen.

From the USA Custom Shop were two gorgeous instruments, each master-built by Stephen Stern. The first was a ’53 6192 Electro Relic that featured a maple top and neck, mahogany back and sides, a rosewood fingerboard, Dyna-sonic pickups, and a Nitro lacquer finish.

'53 6192 Electro Relic

Ice Blue Falcon

The second was an Ice Blue Falcon NOS, with a maple top, mahogany neck and sides, an ebony fingerboard, TV Jones classic pickups, a space control bridge, and a Bigsby B-6 tailpiece. Both of these custom beauties carry a $12,500 price tag.

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Kaves Custom Designs

Kaves Custom Designs

A totally different type of guitar artistry was offered on some G-6120 models, each of which was custom-decorated with a Kaves Brooklyn finish created by graffiti artist Kaves.

No Gretsch display would be complete without a few classic models, such as the G-6134 White Penguin, the G-6138 Bo Diddley, and the G-6199 Billy-Bo Jupiter Thunderbird.

Bevy of Gretsch Classics

Along with dozens of guitars, Gretsch basses were also on display including a G-6128B-TV Thunder Jet and a G-6073 Electrotone.

The hands-down winner for most unusual instrument on display was the 12-string bass created for Cheap Trick’s Rick Peterson. It featured four standard bass strings, each of which has two accompanying guitar strings. Every string has its own tuning peg.

The Gretsch Roots Collection (selected as a “Gotta Stock It” item at the show) offered historically authentic banjos, mandolins, resonator guitars, and flat-top acoustics, along with a variety of ukuleles.  And Gretsch was proud to have the 9100-L Soprano Long Neck Ukulele selected as a “Best in Show” item by Gayle Beacock of Beacock’s Music in Vancouver, WA.

Rockabilly teen sensation (and Gretsch artist) Wyatt Maxwell took a break from his duties as lead guitarist in Mad Max & The Wild Ones to do some tasteful fingerpicking on a new Gretsch G-5034TFT Rancher Dreadnought.

Gretsch honored many of their guitar artists by including photos of them as part of the display. These included Paul Pigat, Buzz Campbell, and Adam Burchfield—all of whom were performers at Gretsch’s Twang-o-Rama event.

A billboard-sized image of a young Chet Atkins sat high atop the Gretsch display and seemed to offer Chet’s good wishes to all who visited.

For more information on Gretsch guitars visit GretschGuitars.com.  For more guitar-related images from the NAMM Show, visit our guitar photo gallery.

Gretsch Twang-o-Rama

Anaheim, California’s popular rock club The Juke Joint was rockin’ indeed on Saturday, January 25th when Gretsch Guitars presented the Gretsch Twang-o-Rama. The evening featured seven of the hottest roots-rock and rockabilly groups in the country, as well as a last-minute super-surprise addition.  Visit the Gretsch YouTube page for videos from all the great performances.

Paul Pigat And The Memphis Kings

The show was kicked off by Canadian guitar star Paul Pigat, ably backed up by The Memphis Kings (bassist Michael Turturro and guitarist Tommy Harkenrider, joined for the event by drummer Marty Dodson). Blessed with a jazz man’s sheen, a rockabilly heart, and a hobo’s soul, there aren’t many genres of music that don’t pull at Paul’s wayfaring imagination. The immediately recognizable sound of his distinctive guitar playing has helped this unassuming Vancouver native to compile a list of credits that would be the envy of anyone in the music business. (PaulPigat.com)

Paul Pigat and The Memphis Kings

Mad Max & The Wild Ones

Next came Mad Max & The Wild Ones, a unique family band featuring the youngest artist endorsers on the Gretsch Guitars roster: brothers Wyatt (lead guitar) and Duke (vocals, harmonica, and guitar) Maxwell, along with brother Cole on drums. Accompanied on bass by Shane Kiel and fueled by equal parts teenage energy and polished talent, the group was an instant crowd-pleaser. (Mad Max & The Wild Ones)

Mad Max & The Wild Ones

Buzz Campbell

Next up was Buzz Campbell, who’s been touring with Stray Cat drummer Lee Rocker since 2004, and who has impressive credits in his own right. (He founded rockabilly favorites Hot Rod Lincoln, and played with Sha Na Na from 2000 to 2004.) Backed by drummer Ty Cox and bassist Jonny Bowler, Buzz sported a devilish grin and a happy rocker’s attitude as he demonstrated his mastery of rockabilly, roots-country, blues, and roots-rock styles. (BuzzCampbell.com)

Buzz Campbell

The Hot Rod Trio

You don’t get any more authentic in rockabilly look and sound than Southern California’s Hot Rod Trio. With over twenty years of performing together at literally thousands of shows, the group—featuring guitarist Buddy Dughi, bassist Suzy Dughi, and drummer Pete Bonny—were recently inducted into the Rockabilly Hall Of Fame. Their Twang-o-Rama performance left no doubt as to how they earned that honor. (TheHotRodTrio.com)

Hot Rod Trio

Billy Zoom

Billy Zoom opted to perform in a somewhat stripped-down format with a bassist and acoustic guitarist/vocalist but no drummer. The guitar legend is best known as a founding member of the seminal American punk band X, but has also worked with rockabilly great Gene Vincent, The Blasters, Etta James, and Big Joe Turner. In honor of Billy’s longevity in the music community and his contribution to the legacy of Gretsch guitars, Gretsch unveiled the G6129BZ Billy Zoom Custom Shop Tribute Silver Jet in 2008. (BillyZoom.com)

Billy Zoom

Hard Fall Hearts

Hard Fall Hearts are Bryan Kelly (guitar and vocals), Eli Rinek (drums and vocals), and Andrew Verdugo (bass). Hailing from nearby San Diego, this punk/rockabilly outfit offered a high-powered set that combined super-speed playing, in-your-face energy, and a sound that was dark and distinct yet reverent to the roots of rock ’n’ roll. Definitely “not your father’s rockabilly band,” but a hit with the crowd nonetheless. (HardFallHearts.com)

Hard Fall Hearts

The Octanes

The Austin, Texas-based Octanes are one of America’s premier roots/rockabilly bands, and they look and sound the part. Consisting of Adam Burchfield (guitar and vocals), Drew Hays (bass and vocals), and English rockabilly veteran Brian Fahey (drums), The Octanes play mostly original material heavily rooted in hillbilly, while revving up the traditional sound with driving rhythms and a big guitar sound. (TheOctanesTexas.com)

The Octanes

The Romantics

The surprise closer for the evening’s show was The Romantics, featuring Wally Palmar (guitar and lead vocals), Mike Skill (lead guitar and vocals), Rich Cole (bass and vocals), and Brad Elvis (drums). Formed in 1977 in Detroit, the band is considered a pioneer of the American New Wave style, but was heavily influenced by 1950s American rock ’n’ roll, ’60s garage rock, and British Invasion music that was itself an offshoot of American roots-rock. Their crowd-pleasing closer “What I Like About You” was right at home in a rockabilly show, and served as a great capper to a terrific night of music. (TheRomantics.com)

The Romantics

For more great photos from the Gretsch Twang-O-Rama event, check out our photo gallery.

Gretsch Generations

Will, Rane, and Garrett Gretsch

There’s nothing more important to Fred and Dinah Gretsch than family and they are proud to represent the fourth generation of the Gretsch family in the music business. Following in the footsteps of his great-grandfather (and dynasty founder) Friedrich, his grandfather Fred Sr., and his father Bill and uncle Fred Jr., he as well as Dinah are equally proud of the succeeding generations, who are poised to carry on the family name and legacy.

And so it was that Fred and Dinah were joined at the 2014 NAMM show by their cousin Garrett Gretsch (fifth generation) and by two of their grandsons, Will and Rane Gretsch (sixth generation). In addition to attending the She Rocks event on January 24 in celebration of Dinah Gretsch’s Vision Award, the three young men were prominent figures at the Gretsch Guitars booth. Garrett also helped to represent the family at the Gretsch Twang-O-Rama concert, where he introduced members of yet another family: teenage rockabilly family band Mad Max & The Wild Ones.

Proud to be sharing the family legacy, Fred and Dinah Gretsch were happy to be joined at the NAMM Show by fifth and sixth generation Gretsch family members and are looking forward to many more such family gatherings in the years ahead.

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