Posts Tagged ‘Kanda Shokai’

Party At 12,000 Feet!

Saturday, August 3rd, 2013

Taking Gretsch’s 130th Anniversary Celebration To New Heights

After criss-crossing the United States to attend a series of events celebrating Gretsch’s 130th anniversary this year, Fred and Dinah Gretsch recently took the celebration international. Following an anniversary show at the Sam Ash store in Hollywood on July 20th, they left Los Angeles on the 22nd for a flight to Tokyo, Japan. Because they crossed the International Date Line they arrived on the 23rd—an auspicious date in itself, since it was Fred Gretsch’s birthday.

The Gretsches were actually in Japan to celebrate two anniversaries. The first is the Gretsch Company’s 130th. The second is the 25th anniversary of Gretsch’s distribution partnership with the Kanda Shokai Company. To make that celebration particularly special, the directors of Kanda Shokai arranged for Fred and Dinah to take part in a unique excursion: a journey to the top of Japan’s iconic Mt. Fuji.

Fred Gretsch left at 4:30 a.m. for his ascent of Mt. Fuji. It takes twelve to fourteen hours to make the climb up and down.

And so it was that on July 26 at 4:30 a.m. Fred Gretsch left his hotel for a car trip to a point nearly 8,000 feet up on the mountain. (Dinah followed in a car a bit later to a station at 6,600 feet.) After spending an hour acclimating to the lower air pressure at that elevation, Fred embarked with a Kanda Shokai team and an experienced mountain guide on a six-hour climb to the summit. There—at an elevation of just over 12,000 feet—Fred proudly displayed Gretsch drum and guitar banners to commemorate his accomplishment and celebrate the double anniversary. Then it was another six-hour descent back to the 7,300-foot point and a welcome car ride back to the hotel.

Kanda Shokai has been the Japanese distributor for Gretsch guitars since 1989.  Says Fred Gretsch, “Kanda Shokai was recommended to the Gretsch Family by our long-time associate Duke Kramer. Dinah and I visited Japan several times in 1988 and 1989, and we agreed that Kanda had the product team and know-how to service the Gretsch market in Japan. They first offered Gretsch guitars for sale at the Tokyo show in the fall of 1989. And we’ve been going strong together ever since.”

Dinah Gretsch traveled by car to Mt. Fuji’s 4th station, at 2020 meters (6,300 feet). “It was a three-hour wait to go any higher,” says Dinah. “Beautiful ride.”

Fred Gretsch and Kanda Shokai director Mr. Sakurai at the 8th station, on their way towards the summit.

Fred Gretsch and mountain guide Mr. Watanabe, at the 9th station. “Mr. Watanabe had 100 climbs to his credit,” says Fred. “He was very helpful to the Gretsch/Kanda team in achieving our goal of a successful ascent to the summit.”

Kanda Shokai’s Mr. Asahi and Mr. Shigeta, Fred Gretsch, and guide Mr. Watanabe—proudly displaying Gretsch drum and guitar banners at the summit of Mt. Fuji. Fred is holding a “camp uke” that was signed by all the climbers and will be given away in a lottery by a Japanese guitar magazine.

Fred Gretsch with Kanda Shokai directors Mr. Yokoyama (at left) and Mr. Sakurai.

Fred Gretsch with Kanda Shokai directors Mr. Yokoyama (at left) and Mr. Sakurai.

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Joe Robinson: Globe-Trotting Gretsch Guitar Great

Tuesday, July 9th, 2013

Traveling is part of the job for any successful musician. But Gretsch artist Joe Robinson recently put in some “above and beyond the call” mileage on behalf of Gretsch Guitars and the 130th anniversary of the Gretsch Company.

Joe Robinson and his trio celebrated Gretsch’s 130th anniversary with a performance in Tokyo.

Saturday, June 15 saw Joe performing in Tokyo, Japan at a celebration of Gretsch’s anniversary presented by the company’s Japanese distributor, Kanda Shokai. The event also commemorated the 25th anniversary of the Gretsch/Kanda Shokai partnership. As usual, Joe wowed the audience with his combination of brilliant technique, tasteful musicality, and imaginative composition.

Joe took his talents 5,000 miles from Tokyo to appear at Sweetwater Gearfest in Ft. Wayne, IN. Photo: Jim Sites.

With barely enough time to catch his breath, Joe was on the road (actually, in the air) again immediately following his performance in Japan. His next stop was some 5,000 miles away, in Ft. Wayne, Indiana, where he appeared on Saturday, June 22 at the Sweetwater GearFest sponsored by Sweetwater Sound. Joe’s presentation was part of yet another celebration of Gretsch’s 130th anniversary, which also included a performance by Gretsch artists Fountains Of Wayne. Fred Gretsch himself was on hand to introduce the performers and thank all of the Gretsch fans in attendance.

Joe’s travels will continue throughout the year, with additional 130th anniversary shows at Sam Ash Music in Hollywood on July 20 and at Guitar Center in Chicago on August 15. Fred and Dinah Gretsch will be acting as emcees for both events.

List of upcoming 130th Anniversary events.

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