Posts Tagged ‘King of Twang’

Guitar Legend Duane Eddy

Wednesday, March 16th, 2016

How a simple introduction by a Beatle 25 years ago led to two Gretsch signature models, and a long friendship with “The King of Twang.”

By Fred W. Gretsch

Back in 1991, my wife Dinah and I attended a music trade show in London with friends from the Hohner Company, Gretsch’s distribution partner in the UK at the time. Hohner had created an impressive display to showcase the new line of Gretsch guitars we had just introduced. They even commissioned an artist to paint a 40-foot mural featuring several Gretsch guitar players and the Traveling Wilburys band.

When we arrived in London, we reached out to George Harrison and suggested getting together, and he responded that he would like to see us while we were in town. We had gotten to know George several years earlier after Dinah sent him a thank-you note for featuring his vintage ’57 Gretsch Duo Jet on the cover of his Cloud Nine album. That led to a call from George thanking Dinah for the note, chatting about guitars, and inviting us to a recording session to see the vintage Gretsch guitars being used for the upcoming Traveling Wilburys Vol. 1 album. George was also involved in helping design the Gretsch Traveling Wilburys electric guitar.

London Mural 1991

Fred Gretsch, London 1991

You can imagine how surprised we were when a member of the trade show’s management team came to the Gretsch booth to say George was at the front door of the exhibition hall asking to see us. Dinah and I literally ran to the front door and happily arranged credentials for George and two friends he had brought along: Jeff Lynne and Duane Eddy.

It was the first time I had met Duane, who, like George, was a fan of the sound and looks of Gretsch guitars. He shared the story of the Chet Atkins 6120 model guitar he had bought at Ziggie’s Music in Phoenix back in 1957. It was the guitar he used on all of his “twangy” instrumental hits like “Rebel Rouser,” “Forty Miles of Bad Road,” and “Peter Gunn”, and he still performed and recorded with it 34 years later.

After meeting in London, I corresponded and stayed in touch with Duane for several years and shared my interest in offering a Gretsch Duane Eddy signature model. He was intrigued, met with me and our team at our Ridgeland, SC facility, and brought his original ’57 Gretsch along so we could measure and document the details of his iconic guitar.

In 1997, 40 years after purchasing his ’57 Chet Atkins 6120 guitar, Gretsch proudly introduced the G6120-DE Duane Eddy signature model. It was a reproduction of Duane’s famous ’57 6120 and was available in both a Western Orange finish and a cool-looking Ebony Burst finish that Duane suggested.

Duane and Ted McCarty, 1997

We kicked off the release of the new Duane Eddy 6120 at the 1997 Summer NAMM Show in Nashville. Gretsch sponsored a gala dinner that paid tribute to both Duane and guitar industry veteran and family friend, Ted McCarty. With Mr. McCarty getting the recognition he so rightfully deserved, and Duane and his band of Nashville session pros playing a rollicking hour-long set, it was a memorable night and one of the highlights of my 51-year career in the music business.

Today, Gretsch offers a second generation Duane Eddy signature model that is even closer to the sound and feel of the 6120 Duane purchased as a teenager nearly 60 years ago. So close, in fact, that Duane finally retired his ’57 6120 because he said his new signature model has the same sound and punch of his ’57 Gretsch, along with the slim-profiled neck he always liked on his original guitar. Duane worked very closely with Gretsch Custom Shop Master Builder Stephen Stern and his team to both faithfully reproduce Duane’s legendary ’57 6120, and add some modern improvements like trestle bracing and a new Tru-Arc rocking bar bridge for more “twang” and sustain. In Duane’s words, the current Duane Eddy model is the best of the old world and the new world.

Duane Eddy Performing at Fred Gretsch's 50th Anniversary Event in Brooklyn

Over the years, Duane and his wife, Deed, have become very dear friends to Dinah and me. We visit with them often and have seen him perform many times. He even performed at my Fiftieth Anniversary Bash in Brooklyn last year and appeared with me recently at a special event that kicked off the opening of the Bachman-Gretsch Collection Exhibit at the Country Music Hall of Fame and Museum in Nashville.

It’s always special to see Duane and enjoy his dry sense of humor, colorful stories, and, of course, his music. He is a true living legend and an original. Duane’s twangy guitar instrumentals sold millions of records, influenced thousands of young guitarists (like George Harrison) – and helped sell a lot of Gretsch guitars. It’s hard to put a price tag on all of that. It’s even harder to put a price tag on a friendship that has lasted more than 25 years. Thank you again, George, for introducing me to Duane Eddy “all those years ago.”

The Eddys and the Gretsches at the Bachman-Gretsch Collection Exhibit Opening, Country Music Hall of Fame and Museum, January 2016

To read an exclusive interview with Rock and Roll Hall of Famer Duane Eddy where he shares stories about Gretsch guitars, his friendships with George Harrison and the Gretsch family, and his nearly 60-year music career, please visit http://www.gretsch.com/an-interview-with-duane-eddy

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