Posts Tagged ‘Rocky Schiano’

Gretsch Day 2016 At Street Sounds

Wednesday, June 8th, 2016

A very special event took place in Brooklyn, New York on June 4: the annual Gretsch Day at Street Sounds. Located on 3rd Avenue in Brooklyn (and touting itself as “the world’s largest Gretsch dealer” for guitars, amps, and related accessories), Street Sounds staged an all-day event that showcased Gretsch products and Gretsch artists alike.

A large section of the wall at Street Sounds was devoted to a display of Gretsch Custom Shop guitars—each one a unique creation.

Store owner Rocky Schiano decorated the shop for the occasion with an impressive array of Gretsch guitars. This included several stunning creations by the Gretsch Custom Shop operation, which is based in Corona, California. The director of the Custom Shop, master guitar builder Stephen Stern, was on hand to describe some of the unique models on display. Meanwhile a video program on-screen throughout the day showcased Gretsch guitar artists Billy F. Gibbons (ZZ Top), Brian Setzer, Stephen Stills, and many others.

After saying hello to the assembled audience, Rocky Schiano then introduced Fred and Dinah Gretsch, who greeted the crowd on behalf of the Gretsch Family and the Gretsch Company. Fred then spoke about the long heritage of Gretsch guitars, as exemplified by the Bachman-Gretsch Collection of vintage Gretsch guitars—which is currently on exhibit at the Country Music Hall of Fame and Museum in Nashville. As Fred described, the seventy-five guitars on display provide a visually stunning window into the evolution of the instrument, from the early 1930s to the early 1980s. The full collection of over 300 guitars was amassed in the 1970s and ’80s by Canadian guitarist and songwriter Randy Bachman (of the Guess Who and Bachman-Turner Overdrive). It was purchased in 2008 by the Gretsch Foundation, the charitable arm of the Gretsch Family.

The first act of the day was a highly unusual instrumental trio called Big Lazy.

Entertainment for the day began with a performance by a band called Big Lazy. In keeping with the Gretsch Day’s nickname—“Twang-O-Rama”—this Brooklyn-based trio certainly looked like a rockabilly band. For one thing, guitarist Stephen Ulrich (who said he had grown up “in the shadow of the Gretsch factory”) was using a classic 1955 Duo Jet with a decidedly twangy character. But they quickly proved to be something totally different. Their all-instrumental set featured an eclectic mix of movie themes (including “Mission Impossible” in 5/4), middle-eastern melodies, and even an atmospheric rendition of The Beatles’ “Girl.”

State senator Marty Golden (right) congratulated Fred and Dinah Gretsch, then presented a plaque to Rocky Schiano saluting his efforts to promote music-making among young people.

Rocky Schiano returned to the stage to introduce New York state senator Marty Golden, and to bring Fred and Dinah Gretsch back up as well. Golden then congratulated Fred and Dinah on the Gretsch Company’s long history—especially its connection to Brooklyn. He then presented a plaque to Rocky Schiano saluting his efforts to encourage young people to play music.

Off The Roof is a Brooklyn-based punk-infused contemporary rock band.

The “local Brooklyn” theme continued with the next band on the bill, who were introduced by legendary custom-pickup designer Tom “TV” Jones. Called Off The Roof, this young trio featured Rocky Schiano’s 20-year-old daughter Kristina on drums. (Gretsch drums, naturally.) They offered an energetic set of punk-infused contemporary rock that wowed the audience.

Rocky Schiano was obviously emotional when introducing the next artist—who, he said, “Inspired me to go out and play live.” That artist was John “The Cat” Gatto, former lead guitarist for New York-area rock legends The Good Rats.

John’s blazing guitar solos were a high point of the group’s performance.

John’s blazing guitar solos were a high point of the group’s performance.

Playing with the support of a very talented Good Rats tribute band from New Jersey, “The Cat” reprised several of the songs made famous by the Rats during their heyday in the 1970s. His guitar solos were a highlight of the set. Then, in a surprise closer, the band finished with a rousing rendition of The Monkee’s “Pleasant Valley Sunday.”

While all this great music was going on, Fred Gretsch was spending most of his time behind the Street Sounds sales counter, where he chatted with fans, posed for pictures, and signed autographs. Quite a few of those were on the backs of Gretsch guitars that were either brought just for the occasion, or purchased in the store that day.

Throughout the day Gretsch Guitars national sales manager Joe Carducci presided over the giveaway of valuable door prizes. These included Gretsch T-shirts and tote bags, as well as ukuleles and guitars. Lots of event attendees went home with smiles on their faces and goodies under their arms.

Todd performed with the able accompaniment of bassist Mike Moody.

For the next artist, Joe Carducci invited Dinah Gretsch up to handle the introduction. Dinah, in turn, enthusiastically cited that artist’s credits, which include six Grammy nominations and a Guinness World Record as “the fastest banjo player on the planet.” This was Todd “Banjo Man” Taylor, who—accompanied by the talented Mike Moody on bass—proceeded to demonstrate why he holds that title. The soft-spoken southern gentleman more than lived up to his reputation as a speed demon—although at one point he modestly told the audience “I do play slow…sometimes.”

The Michelle Marie trio took things in an entirely different musical direction—heavy on creativity and complex composition.

In a classic example of contrast, Todd Taylor was followed by New York-based progressive jazz guitarist Michelle Marie, playing with her trio. Known for her eclectic style, complex compositions, and impressive technique, Michelle came on with an uncharacteristic opener: A hard-rocking version of Led Zeppelin’s “Whole Lotta Love,” on which Michelle sang lead as well as playing guitar. Then it was on to a series of deep and rhythmically intricate compositions full of time and feel shifts that showcased her drummer and bass player as well as herself.

With the help of two dedicated rockabilly players from New York City, Darrel played a set full of classic Eddie Cochran, Gene Vincent, and Carl Perkins tunes—and a few originals, as well.

The 2016 Gretsch Day at Street Sounds closed with an appearance by rockabilly star Darrel Higham, who came all the way from the UK to perform at the day’s event. Relaxed and personable when speaking at the microphone, Darrel was a bundle of fiery energy when playing and singing. With a look, style, and feel directly out of rockabilly originators Eddie Cochran, Gene Vincent, and Carl Perkins, Darrel proved that he was the genuine article. He was ably accompanied by a drummer and bass player from the NYC area, and the audience responded to their set with enthusiasm and appreciation.

(Check out this full-length interview with Darrel Higham.)

Joe Carducci concluded Gretsch Day 2016 by thanking Rocky Schiano and Street Sounds for staging the event, thanking everyone in the audience for attending, and offering one more round of thanks to Fred and Dinah Gretsch for their ongoing support. A good time was had by all.

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More photos:

This giant “record” adorns the wall at Street Sounds, proclaiming ownership by the Schiano Family.

The irrepressible Joe Carducci served as emcee for the day. Joe is the national sales manager for Gretsch Guitars.

A high-quality Gretsch USA drumkit was provided for use by all of the day’s acts.

Yet another part of the wall featured a collection of beautiful “standard” professional models.

The buyer of the White Falcon guitar on the counter waited three weeks to pick up the guitar just so that Fred Gretsch could personally autograph it.

Rocky Schiano and Stephen Stern detailed this unique “aged” Custom Shop creation.

Joe Cimino (at left) flew all the way from Palm Beach, Florida to attend the Gretsch Day event. To make it even more special, he purchased a Gretsch Electromatic guitar and asked Fred Gretsch to autograph it.

Modern Drummer magazine editor-at-large (and Brooklyn native) Billy Amendola stopped by to say hello to Fred Gretsch.

Legendary guitar pickup-builder Tom “TV” Jones was called up to introduce Off The Roof.

STAY TUNED TO THE GRETSCH YOUTUBE CHANNEL FOR PERFORMANCE VIDEOS.

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A Brooklyn Bash!

Monday, June 15th, 2015

Celebrating Fred Gretsch’s Fifty Years In The Music Business

This past May 30 saw a very special event in Brooklyn, New York: a celebration of Fred W. Gretsch’s fiftieth anniversary in the music industry. Representing the fourth generation of the Gretsch family business, Fred’s career began on March 2, 1965. Today he remains at the helm of the Gretsch Company—and as such is one of the very few individuals in the musical-instrument industry still actively involved with the brand that bears his name.

It’s entirely appropriate that the celebration of Fred’s anniversary was held in Brooklyn, because that’s where the Gretsch Company was located from its inception in 1883 until 1969. In those years the company manufactured great drums, guitars, banjos, and other instruments under the watchful eyes of Fred Gretsch’s great-grandfather (Friedrich Gretsch), grandfather (Fred Gretsch Sr.), father (William “Bill” Gretsch), and uncle (Fred Gretsch Jr.). The iconic Gretsch Building that housed the factory still stands today at 60 Broadway, in the shadow of the Williamsburg Bridge.

And so it was that Gretsch fans, artists, and music-industry colleagues from across the country came to Brooklyn to help Fred and his family celebrate this auspicious occasion. And it all started with…

Gretsch Day At Street Sounds

Brooklyn’s Street Sounds.

Street Sounds is located on 3rd Avenue in Brooklyn. Touting itself as “the world’s largest Gretsch dealer” (for guitars, amps, and related accessories), Street Sounds staged an all-day event that showcased Gretsch products and Gretsch artists alike.

This beautiful guitar was created by Stephen and the Gretsch Custom Shop.

Store owner Rocky Schiano decorated the shop for the occasion with an impressive array of Gretsch guitars. This included several stunning creations by the Gretsch Custom Shop operation. Rocky greeted the crowd, and then introduced Gretsch Guitar product manager Joe Carducci, who served as emcee for the day’s festivities.

Emcee Mr. Joe Carducci.

Following a video presentation highlighting Gretsch history, Joe introduced Fred and Dinah Gretsch, who greeted the crowd on behalf of the Gretsch Family and the Gretsch Company. Fred then spoke about the importance of family, commenting on how he and Dinah shared a multi-generational involvement in business with daughter Lena, and pointing out that there were fifth- and sixth-generation Gretsch family members in attendance at the event. Dinah Gretsch offered her thanks to the audience for their attendance, then went on to express her deep personal conviction that music enriches the lives of those who pursue it.

Fred Gretsch had a moment to chat with Ben Fraser (left) and Justin Keenan of The Go Set after their performance.

Fred enjoyed a chat with Ben Fraser (left) and Justin Keenan of The Go Set.

Entertainment for the day began with a performance by Justin Keenan and Ben Fraser—two members of an Australian quintet called The Go Set. Switching between acoustic and electric guitars and mandolin, the talented duo impressed the crowd with their melodic stylings. Their closing number, “Liberty Bell,” was offered as a tribute to the spirit of America.

Stephen Stern presented Fred with a congratulatory banner.

Senior master builder Stephen Stern was on hand to represent the Gretsch Custom Shop.  He presented Fred with a specially-created banner featuring the Custom Shop logo and the signatures of all of the talented artists and builders at the shop itself.

You couldn’t get more “local Brooklyn” than the next band on the bill. Called Off The Roof, this young trio featured Rocky Schiano’s daughter Kristina on drums. (Gretsch drums, naturally.) Their energetic set of punk-infused R&B included numbers by Jimmy Eat World and Alicia Keys, as well as a unique arrangement of the classic Jackson 5 tune “I Want You Back.” Pretty impressive, considering that it was their self-described “first time playing out.”

Brooklyn-based Off The Roof featured Rocky Schiano’s daughter Kristina on drums.

Mark Nelson (center) and Mike Nieman of Gretsch Drums presented Fred with a limited-edition snare drum.

Mark Nelson and Mike Nieman, representing the Gretsch drum-making operation, made the next presentation to Fred Gretsch. Appropriately enough, it was the prototype of a limited-edition snare drum model called the FredKaster ’65 FG. Only fifty of these unique 7×14 commemorative drums will be offered for sale in the US. Fred’s drum came with its head signed by everyone involved in the manufacturing and sale of Gretsch drums.

The Nashville Attitude may be from Staten Island, New York, but they have an authentic honky-tonk sound.

State Island's The Nashville Attitude have an authentic honky-tonk sound.

You might not think of New York City as a hotbed of country music, but Staten Islands’ The Nashville Attitude would prove you wrong. Fronted by the vocals, guitar, and banjo of Marc Vincent Sica (with Elvin Cartegena on guitar and Ian Underwood on bass) the group stormed through a set of foot-stompin’, knee-slappin’ tunes, including an ever-accelerating version of Johnny Cash’s classic “Rock Island Line” that challenged the stamina of drummer Dave Strickland.

The legendary Duane Eddy was a surprise guest.

The next scheduled act was Jet Weston and his Atomic Ranch Hands. But before they began, Joe Carducci introduced a surprise artist: the legendary “father of twang,” Duane Eddy. After modestly acknowledging the crowd’s enthusiastic applause, the Rock & Roll Hall Of Famer sat in with Jet and the band, adding his special touch to several tunes . . . including his 1960s hit, “Rebel Rouser.”

Jet Weston and his Atomic Ranch Hands are a throwback to the great western swing bands—and a real crowd-pleaser.

Then Jet and his boys returned to play an entertaining set of their trademark western swing and standards. Following a crowd-pleasing sing-along rendition of “Ghost Riders In The Sky,” Jet offered musical tributes—first to Dinah Gretsch by singing the classic “Dinah…Is There Anyone Finer?” and then to Fred Gretsch in the form of special lyrics added to Roy Hamilton’s 1958 hit “Don’t Let Go.”

New York state senator Marty Golden (at right) offered a proclamation from the senate honoring Fred Gretsch and the Gretsch Family connection to Brooklyn.

NY senator Marty Golden offered a proclamation honoring Fred Gretsch and the Gretsch Family.

Rocky Schiano returned to the stage to introduce New York state senator Marty Golden, and to bring Fred and Dinah back up as well. Golden then read a senate proclamation that highlighted the history of the Gretsch Company and its connection to Brooklyn, and went on to salute Fred Gretsch on his fiftieth anniversary.

Todd Taylor and bassist Mike Moody.

Joe Carducci could barely contain his enthusiasm when introducing the next artist, citing him as “the Guinness World Record Holder as the fastest banjo player on the planet!” This was Todd Taylor, who—accompanied by the talented Mike Moody on bass—proceeded to demonstrate why he holds that title. The soft-spoken southern gentleman more than lived up to his reputation.

A stunned Kentucky Parkis—an elementary schoolteacher who also teaches bass in the Little Kids Rock music-education program—took home the day’s final raffle prize: a beautiful Gretsch 5420 guitar, presented to her by Dinah Gretsch.

Kentucky Parkis took home the day’s final raffle prize: a beautiful Gretsch 5420 guitar.

Throughout the day Joe Carducci presided over the giveaway of valuable door prizes. These included Gretsch T-shirts and tote bags, as well as several Gretsch guitars. The day’s big winner was Kentucky Parkis, an elementary schoolteacher who also teaches bass guitar in the Little Kids Rock music-education program. Literally in tears of surprise and happiness at her good fortune, Kentucky took home a classic orange-finish Gretsch 5420 guitar worth over $1,200.

The performances closed with an appearance by The Empty Hearts, an all-star band featuring Wally Palmar (the Romantics) on lead vocals, rhythm guitar, and harmonica; Elliot Easton (the Cars) on lead guitar and vocals; Andy Babiuk (the Chesterfield Kings) on bass and vocals; and Clem Burke (Blondie) on drums and vocals. Clem played on a totally appropriate Gretsch Brooklyn Series kit for the occasion.

The Empty Hearts closed the show with a bang!

Offering what they themselves describe as “simple, straightforward, soulful rock ’n’ roll informed by ’60s garage rock and British Invasion sounds,” the group’s set combined original tunes from their new self-titled album with hit songs from each of their bands—including a joyous closing rendition of the Romantics’ “What I Like About You” that left the crowd screaming for more.

Joe Carducci concluded the celebration by thanking Rocky Schiano and Street Sounds for staging the event, thanking everyone in the audience for attending, and offering one more round of congratulations to Fred Gretsch on his fiftieth Anniversary. A good time was had by all.

Stay tuned for videos from the event to be posted soon!

A Very Special Party

This specially decorated cake greeted guests at the Gretsch dinner party.

The day-long public celebration at Street Sounds was followed by a private party under a sparkling white tent at the nearby Dyker Beach golf course. The guest list included four generations of the Gretsch Family, along with Gretsch artists, industry colleagues, and other people near and dear to the hearts of Fred and Dinah Gretsch.

Dinah Gretsch served both as hostess and emcee for the evening’s festivities.

The party was presided over by Dinah, who opened the festivities by saying “We’re here to celebrate my greatest hero: Fred Gretsch.” Dinah then introduced a video program containing congratulatory messages from family, friends, and artists all over the world, as well as from the Country Music Hall Of Fame & Museum, Elmhurst College, Berklee College of Music, the Little Kids Rock program, and Modern Drummer magazine.

A particularly moving moment in the evening came when Dinah read a paper composed by grandson Logan Thomas. Written for a school assignment called “My Definition Of A Hero,” it eloquently described how and why Logan’s grandfather, Fred Gretsch, met that definition.

David Wish of Little Kids Rock presented Fred with a framed concert photo.

Later in the evening a succession of guests offered personal anecdotes and appreciative words in tribute to Fred. These included David Wish, founder of the Little Kids Rock program, who saluted Fred as a mentor and supporter of LKR’s goal “to bring music to every single child in this country.” Dave then presented Fred with a framed photo of an LKR concert, emblazoned with a congratulatory message from the 195,000 children in the LKR program.

A special 50th anniversary “trophy” was commissioned by Dinah to honor the man she called “My hero: Fred Gretsch.”

Terry Dennis, who has worked with Fred and Dinah Gretsch in a design capacity for more than twenty years, created a one-of-a-kind commemorative “trophy” to be presented to Fred from Dinah. The award’s design was based on imagery from historic Gretsch catalogs.

Duane Eddy described how he was first introduced to Fred and Dinah in 1991—by George Harrison. Andy Babiuk cited Fred’s “persistence,” including how Fred relentlessly pursued him about writing a book on Paul Bigsby. Tony Oroszlany, president of Loyola High School in New York (Fred’s alma mater) saluted Fred for his ongoing support of the school. Street Sounds owner Rocky Schiano recalled “getting a history lesson about Brooklyn from Fred” during a stroll through the Williamsburg section. Bill Acton, of Fender’s Gretsch Specialty Team, stated how it was an honor to partner with Fred in marketing Gretsch guitars world-wide, describing him as “the nicest man in the business to work with.” Dave Waters, also of the Fender/Gretsch team, noted that of all major American guitar companies, only Gretsch has someone with the brand’s name running the company. And guitarist Elliot Easton related how he and Fred met and bonded over a bit of guitar minutiae: the fact that in the early 1990s, out of all left-handed guitar models only Gretsch’s featured control knobs that also worked “lefty.” Elliott—a left-handed player—particularly appreciated this attention to detail. This led to a friendship that ultimately generated a signature guitar model that he and Fred designed together.

Finally, Dinah brought Fred himself up to the podium—where he received a lengthy standing ovation from all in attendance. Discarding the written comments that he had prepared, Fred said instead, “I’m overwhelmed. I can’t add any more in words…but please know how much is in my heart. I thank you all.”

Then, with a twinkle in his eye and excitement in his voice, Fred added, “Now let’s have cake!”

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Fred & Dinah 130th Anniversary Tour Kicks Off With A Bang

Monday, June 24th, 2013

Brooklyn’s Street Sounds Stages Major Gretsch Day Event

Street Sounds, Brooklyn, NY

The first stop on Fred and Dinah Gretsch’s 130th Anniversary Tour was at Street Sounds in Brooklyn, New York on Saturday, June 15. Touting itself as “the world’s largest Gretsch dealer” (for guitars, amps, and related accessories), Street Sounds staged an all-day event that showcased Gretsch products and Gretsch artists alike.

Store owner Rocky Schiano began the festivities by giving the Gretsch fans in attendance a guided tour of the shop’s impressive array of Gretsch guitars. Many of those instruments were custom and one-of-a-kind models incorporating visual and functional features available nowhere else in the world. These included a new series of guitars featuring the unique designs of Brooklyn-based graffiti artist Kaves, who was introduced by Rocky to the acclaim of the locals in the crowd.

Steve Stern Custom Falcon

This presentation segued into a video about the Gretsch Custom Shop operation, introduced by Gretsch’s lead custom guitar builder Steven Stern. A special glass display case in the shop showcased one of Stern’s own custom jobs: a white Falcon with all-wood appointments and no plastic. Rocky pointed out that the guitar took four months of consultations and another twelve to construct.

Rocky then introduced Fred and Dinah Gretsch, who greeted the crowd on behalf of the Gretsch Family and Gretsch Guitars. Fred spoke about the importance of family heritage to a business, commenting on how he was the fourth generation of his family, and how Rocky and his family had a similar multi-generational involvement in their business. Fred went on to thank all the “lifers” in the room, referring to those individuals—customers and performers alike—whose personal connection to music was a lifelong endeavor.

Dinah Gretsch offered her thanks to the audience for their attendance, then went on to express her deep personal conviction that music enriches the lives of those who pursue it. She told the audience about her Mrs. G’s Music Foundation, a charitable effort that she founded to support music education in rural schools. And she encouraged all the musicians in the room to offer their time and skills to local schools as a way to promote and perpetuate the impact of music on young people.

The Foxy Studs. Photo by Mike Beitchman.

Gretsch Day at Street Sounds was full of surprises, and the first one came when Fred and Dinah brought Rocky back to the stage to receive a gift: a framed display version of the Gretsch 130th Anniversary poster. This presentation was followed by Fred’s introduction of the day’s first performers: a talented young contemporary rock group called Foxy Studs—featuring Rocky’s daughter Kristina on drums. The band’s energetic set earned enthusiastic applause from the audience.

The second surprise of the day came when Fred and Dinah Gretsch introduced a video tribute to veteran studio and touring guitarist Al Caiola. Then they introduced Al himself, who was on hand as an honored guest. Al came on stage to receive a plaque commemorating his long and distinguished musical career.

Al Caiola Sits in with Jet Weston and His Atomic Ranch Hands.

Variety was the theme of the day when it came to the entertainment, and this was made abundantly clear by the appearance of Jet Weston and His Atomic Ranch Hands. Costumed in a mix of classic western, frontier, hillbilly, and riverboat gambler garb, Jet and his band offered an eclectic mix of western swing and jazz standards. Later in their set they invited Al Caiola to join them, and the 92-year-old guitar star added his special touch to several tunes . . . including his own 1960s hit, “Theme From The Magnificent Seven.”

Rocky Presents Fred with Anniversary Cake. Photo by Mike Beitchman.

Rocky returned to the stage to tell that audience that no anniversary celebration would be complete without a cake. He and Fred Gretsch then displayed a large sheet cake decorated with the Gretsch Logo and the words “Happy 130th Anniversary.” Everyone in the crowd was invited to enjoy the anniversary treat.

Michelle Marie on Stage. Photo by Mike Beitchman.

When introducing the next act, Fred Gretsch said that it was “great to see a girl playing guitar.” The “girl” in question was Michelle Marie, and play she did, leading her own trio in a set of primarily instrumental fusion and progressive jazz compositions. Odd time signatures, stellar technique, and challenging arrangements were the order of the day.

Throughout the day Dinah Gretsch joined with Rocky to give away a selection of door prizes. These included Gretsch T-shirts as well as several Gretsch guitars. The day’s big winner took home a classic orange-finish Gretsch Electromatic guitar.

The day’s performances closed with an appearance by 1970s New Wave recording stars The Romantics. The group immediately launched into their signature style of pop-punk rock, playing two tunes before stopping to greet the crowd, to thank Street Sounds for inviting them, and to acknowledge Fred and Dinah Gretsch. Then it was right back into the music, rocking song after song before closing with their monster hit “What I Like About You.”

Rocky Schiano joined Fred and Dinah Gretsch in thanking everyone for attending and offering one more round of congratulations to Gretsch on its 130th Anniversary. It had been a heck of a party!

The Romantics.

Stay tuned for more photos and videos from this event!

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