The 2012 NAMM musical-instrument show took place January 19 through 22 at the Anaheim Convention Center in California. This annual event, sponsored by the International Music Products Association, is America’s largest trade show for the showcasing of musical instruments and accessories. This year’s show was the 110th edition, and attendance reached a record high. A whopping 95,709 visitors filled the halls with an all-new level of energy and excitement.
Gretsch Drums and Gretsch Guitars were a major reason for that excitement, with plenty of new products to display. In addition, Fred and Dinah Gretsch were on hand—joined by other members of the Gretsch family—to lend their special personal touch to all of the Gretsch-related activities.
Gretsch Drums On Display
Gretsch Drums had plenty of great new gear to showcase at this year’s NAMM show. Here are just a few highlights.
The focus of the 2012 NAMM display was the launch of the new Brooklyn Series. Made in Gretsch’s US factory, the new series is a tribute to the city in which the Gretsch Company got its start back in 1883. And who better to help introduce the new series than Fred Gretsch himself?
Among the beautiful new Brooklyn series kits in the Gretsch booth was a classic five-piece configuration with a Smoke Grey Oyster Nitron wrap. The drums feature Gretsch maple/poplar shells with classic 30-degree bearing edges and the legendary Silver Sealer on their insides. Toms and snares come fitted with new “302” model 3mm double-flanged hoops, which are reminiscent of hoops used by Gretsch up until the mid-1950s.
These hoops have the same height profile as the classic Gretsch die-cast hoop in order to provide a playing experience that feels the same as traditional Gretsch USA Custom drums. All other drum hardware components—including lugs, claws, brackets, and spurs—are the same as those used on USA Custom kits. And perhaps best of all for Gretsch “purists,” the return to Brooklyn means a return to a round badge. The Brooklyn Round Badge has a black/pewter color scheme with a classic embossed Gretsch design.
Aficionados of jazz will recognize this classic configuration. It’s a Brooklyn Series kit in small “bop” sizes, finished in a mahogany lacquer.
This bevy of beautiful snare drums includes one wood-shell (top left) and three metal-shell (bottom row) Brooklyn Series models, along with two brand-new Brushed Brass snares that feature a hand-brushed finish that creates a distinctive two-toned vintage patina effect.
A just-for-fun monster setup showcased a Gretsch USA Custom kit with a Chrome Nitron finish mounted on an ultra-customized Gibraltar rack.
The distinctive Gretsch Renown 57 kit debuted last year, with a design inspired by the great American car manufacturers of the 1950s. The new Motor City Red finish introduced for 2012 was so hot that the kit had to be displayed behind a plastic shield!
This eight-piece, double-bass kit is from Gretsch’s new affordable Energy Series. “Quick”-sized toms on GTS mounts produce maximum tone, cutting attack, and thunderous low end. Classic Gretsch features include 30-degree bearing edges, 5-lug configurations for the 8”, 10”, and 12” rack toms, and Gretsch-style lugs.
For more highlights-related photos, please visit our photo gallery here.
Goings-On at Gretsch Guitars
There’s nothing like a room full of the world’s finest guitars to attract the attention of NAMM show-goers. So there was no shortage of visitors to the Gretsch Guitars exhibit. The fact that Fred Gretsch was also often on hand to greet and chat with Gretsch guitar fans made this year’s exhibit even more special.
Although Gretsch is best known today for the manufacture of great guitars, the company got its start in 1883 making an even more traditional type of American instrument: banjos—as demonstrated by Fred Gretsch.
Not long afterward came mandolins, flat-top guitars, ukuleles, and other instruments that contributed to what we now call “roots” or “Americana” music. Gretsch celebrated this important contribution to American history with a display of authentic recreations of those classic instruments.
When it comes to a recognizable guitar sound, there’s no mistaking the unique twang of rock pioneer Duane Eddy. A long-time user and aficionado of Gretsch guitars, Duane was honored at this year’s NAMM show by having his signature guitar as the focal point of the Gretsch contemporary guitar display.
And a great Gretsch name also returned with the re-introduction of the Rancher acoustic guitars. The richly resonant Rancher first appeared in the early 1950s with its highly distinctive triangular sound hole and sweepingly elegant pickguard. Gretsch proudly re-introduced the model at the show with a great new five-instrument selection of body sizes, styles, and features.
For more highlights-related photos, please visit our photo gallery here.
Gretsch Artists In The House!
A welcome visitor to the Gretsch Drums booth was great Gretsch drummer Stanton Moore. Van Romaine was also on hand to greet and sign autographs for Gretsch drum fans.
Gretsch artists are considered “part of the family” by Fred and Dinah Gretsch. So it was a family gathering when touring and studio star Stephen Ferrone (far left) stopped by the drum exhibit to sign autographs for show-goers, and to visit with Dinah Gretsch and sixth-generation family members Will (left) and Rane Gretsch.
Gretsch Guitars sponsored a number of artists in live performances throughout the NAMM show. These included guitar stars like Paul Pigat and Duane Eddy, as well as roots musicians Nik & Sam.
Stellar among all the Gretsch artists was Australian guitar phenom Joe Robinson. After breaking onto the scene at the age of sixteen as the youngest-ever winner of Australia’s Got Talent, Joe has gone on to become one of the most exciting and promising young artists on the scene today. His combination of compositional skill and unbelievable technical abilities had jaws dropping at each of his performances.
Fred and Friends
When your name is on the finest drums and guitars in the world, you tend to enjoy the company of others who share a similar status. So it was with Fred Gretsch at the 2012 NAMM Show.
Before the start of the show on Friday, January 20, Fred had the opportunity to share a convivial breakfast with Robert Zildjian and his wife, Willi. After working for many years in the family business that bears his name, Robert Zildjian left in the early 1980s to found his own company: Sabian Cymbals. With generations of business as well as family history behind each of them, Fred and Bob enjoyed swapping stories at breakfast.
Later in the show Fred enjoyed a visit at the Gretsch Guitars booth from Jeff Pevar. In addition to being a first-call guitarist for artists like David Foster, Rikki Lee Jones, and David Lindley, Jeff is the “P” in CPR, a band in which he plays with rock icon David Crosby and keyboardist/composer James Raymond.
Big Doings At Bigsby
This year saw the Bigsby Vibratos booth taken to a whole new level. The display featured new custom-built vintage-style vibrato cases (like the ones Paul Bigsby made all those years ago) as well as two racks of guitars supplied by thirteen different manufacturers—showcasing the wide array of makes and models that sport Bigsby Vibratos. Visitors to the booth repeatedly expressed how surprised they were at the number and variety of different guitars with Bigsby tailpieces.
Bigsby also set some new records at the show. A total of thirty-two different guitar manufacturers were utilizing Bigsby Vibratos, not only on guitars displayed in their booths, but also in the hands of their performing artists on stage. This was an incredible 39% increase over 2011. In addition, 160 individual Bigsby Vibratos were on display in various booths throughout the exhibition halls—an astounding 44% increase over the number at last year’s show.
Supporting the USPTO
For the second straight year, the United States Patent and Trademark Office (USPTO) exhibited at the NAMM Show in an effort to encourage patent and trademark protection and discourage copying within the music industry. Bigsby was happy to aid in this effort by providing a display board that was originally created for the USPTO Trademark Expo in Alexandria, Virginia this past year.
A Celebration of 129 Years
There’s nothing like an anniversary to inspire a celebration. So, to mark the 129th year of business for Gretsch, Dinah and Fred Gretsch invited a group of family, friends, artists, and business partners to a dinner party on Saturday, January 21. The event was held at the Jazz Kitchen restaurant within the Downtown Disney complex in Anaheim.
At one point during the evening Fred and Dinah rose to toast those in attendance, thanking them for helping to make Gretsch an ongoing success. Fred pointed out that between his forty-seven years in the music business and Dinah’s thirty-three, it added up to eighty years of experience…during which time, he said, “We’ve partnered with the best.”
Gretsch artists in attendance at the dinner included drummers Mark Schulman, Stephen Ferrone, and Alvino Bennett, “roots” musicians Nik & Sam, and guitarists Duane Eddy, Paul Pigat, and Joe Robinson. At Dinah Gretsch’s request Joe pulled out an acoustic guitar and entertained the guests with one of his recent compositions.
When Joe had concluded, Dinah Gretsch expressed her pride in the youth associated with Gretsch. “We need youth and passion to continue the business for the next hundred years,” she concluded. “It’s all about passion for what we do.”
For all highlights-related photos, please visit the photo gallery here.