Music truly is a universal language for Dinah and Fred Gretsch
Inspirational music signs find their way from Anaheim’s NAMM Show to the Gretsch Company in Pooler
Dinah and Fred Gretsch, CFO and fourth-generation president of the Gretsch Company respectively, which has been manufacturing world-famous guitars and drums since 1883, recently attended the annual Winter NAMM (National Association of Music Merchants) Show in Anaheim, California. In addition to showing off the newest lines of Gretsch guitars and drums (and getting a slight tan), Dinah and Fred also brought back a few mementos: inspirational NAMM Show promotional signs that are now displayed in the front windows of their Pooler office.
“These signs just speak to us. They’re colorful and eye-catching, and I really like their messages,” added Fred. “One reads, ‘Where words fail, music speaks’, and another reads, ‘Music is for every single person that walks the planet.’ Those messages really sum up the special connecting power of music. Whether you live in the state of Georgia, or the country of Georgia over in Eurasia, music is the universal language that connects everyone.”
The Winter NAMM Show is the world’s largest trade show for the music products industry. This four-day, star-studded annual event at the Anaheim Convention Center in California is the music industry’s “Super Bowl” where over 1,700 exhibiting companies (representing 7,000 brand names) show their newest musical products to more than 107,000 attendees from 125 countries. The show is not open to the public, and is the only place in the world where practically all of the distributors and dealers in the music industry come together under one big roof.
The Gretsches were busy being brand ambassadors and connecting with friends and business acquaintances at the Gretsch Guitar and Gretsch Drum booths as well as the Bigsby booth, the guitar and guitar vibrato company Dinah and Fred purchased in 1999. They also took a sixth-generation family member, grandson Logan Thomas, a junior at Thomas Heyward Academy in Ridgeland, S.C., to the Anaheim show.
“It was really special having Logan with us to experience his first Winter NAMM Show,” added Dinah. “He was blown away by how big it was and all the live music events, especially the Gretsch Guitar-sponsored concert featuring rock guitar legends Duane Eddy and Jeff Beck.” Eddy performed on his new line of Gretsch Duane Eddy Signature electric guitars, and Jeff Beck flew over from England to honor one of his guitar heroes: 50s rockabilly legend Cliff Gallup of Gene Vincent and his Blue Caps. Beck performed on one of Gretsch’s new Cliff Gallup Signature Duo Jet guitars; a reproduction of Gallup’s famous 1954 black Duo Jet guitar.
When asked about his favorite memories of the trade show, Logan said he really enjoyed attending meetings with his grandparents where they were conducting business with people from around the world, including Japan, Korea, Germany, and China. “It amazes me how people can do business together when they do not speak the same language,” shared Logan. “But, those who didn’t speak English had a translator, and the meetings were very productive and very educational for me.”
Like his grandson, Fred Gretsch attended NAMM Shows as a teenager when his uncle, Fred Gretsch Jr., was president of the family’s Brooklyn-based music manufacturing company. “In the 50s and 60s, the NAMM Show was a much smaller event and held at the historic Palmer House Hotel in Chicago,” Fred added. “Music companies rented out rooms on the hotel’s floors and you literally went room-to-room to see the latest products. It was a far cry from today’s 800,000-square-foot Anaheim Convention Center extravaganza and floor show.”
Fred also shared that the NAMM Show signs he brought back to Pooler also reinforces the mission of the Gretsch family: to enrich lives through participation in music. Fred and Dinah are both actively involved in foundations they created. The Gretsch Foundation, the charitable arm of the Gretsch Company, has a long history of providing financial support, scholarships, instruments and more, to schools and organizations across Georgia and the United States. Dinah’s Mrs. G’s Music Foundation was established in 2010 and provides funding and instruments for local music programs in Savannah-area schools. “Over 40% of people playing music today got started in school,” added Fred. “That’s why music education in school is so important. Nothing makes us happier than seeing a child smiling and channeling that inner joy through making music.”